Introduction to Management - Desklib

Running head: INTRODUCTION TO MANAGEMENT
INTRODUCTION TO MANAGEMENT
Name of the Student:
Name of the University:
Authors Note:

1INTRODUCTION TO MANAGEMENT
Table of Contents
Answer to Question 1:.....................................................................................................................2
Answer to Question 2:.....................................................................................................................3
Answer to Question 3:.....................................................................................................................4
Answer to Question 4:.....................................................................................................................5
Answer to Question 5:.....................................................................................................................6
Answer to Question 6:.....................................................................................................................7
References:......................................................................................................................................9

2INTRODUCTION TO MANAGEMENT
Answer to Question 1:
McDonalds was originated by two brothers Dick and Mac McDonalds in California.
During the year 1954, Ray Kroc impressed by the efficiency of the idea opened chain of
McDonald’s restaurant all across US. During 1971, the first restaurant of McDonalds was
opened. Since that time, the company has seen tremendous growth rate with more than 90,000
employees that serves around million of customers every day (Mcdonalds.com.au, 2018). The
company earns average annual sales for more than $4 billion profit. In the recent times,
McDonalds has over 69million of total consumers and has over 36,000 restaurants in more than
100 countries worldwide. The restaurant opened around the world has its own drive through and
several operational activities in different regions. Each country has been provided the freedom to
renovate or makes changes in the products and facilities according to the place. More than 80%
of franchisee business is operated effectively by all successful individual business women and
men. Each restaurant has almost 100 employees working daily on an average (Mutum, 2014).
McDonald’s business in Australian is considered to be one of the leading businesses in
the nation. The business is under the umbrella of the popular Chicago based business fast-food
empire. Cafes of McDonald's was launched in the year 1993, in the Swanston Street was a huge
success and also adopted in the other various parts of the world. The strategy implemented by
McDonalds Australia is also implemented by the others McDonalds present in all around the
world. The company has also proved itself to be a leader in initiating nutritional labeling. The
success of the organization is mainly depended on a simple but very effective formula that
includes standardization of the services. This organization maintain quality services and generate

3INTRODUCTION TO MANAGEMENT
cost efficiencies through employing young and unskilled labors that later gets supervised by the
managers.
Answer to Question 2:
As the franchisees of McDonalds is widespread all across the world, the key elements of
the firm includes high quality, convenience, values and services. The organization has a system
of command and control that is increasingly becoming centralized. McDonalds approach is
universal in nature, where, integration and standardization is considered to be the main
foundation of the business. The strategy applied by the organization is methodical in nature,
where the main focus is given on the established standards and practices that is highly significant
for maintaining a smooth operational activity. The core values of McDonalds stands for Q.S.C
and V which means Quality, Service, Cleanliness and Values. These facilities in providing the
customers with high-end quality products that are served in an affordable price and a clean and
better working environment (Laheri, Dangi & Vohra, 2014). The organization firmly believes
that it is crucial to invest in human resources. As people, who are qualified and coming from
diverse background can proved to be an asset for the organization to ensure maximum success.
McDonalds has a strong organizational culture and its ‘single store’ concept turns to be a
motivator of the employees. Integrity and honesty is the major cornerstone for all business
strategies and approaches. The main vision of McDonalds is to be the best and leading fast food
provider globally. While the mission of the organization is to become the best preferences of its
customers in the fast food segment. The organization also tries to improve its operational
activities and further surpasses the need of its target customers. Major focus is given on retaining
all the promising employees by offering growth opportunities to its employees. McDonalds