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(PDF) McDonaldization in India

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Added on  2021-01-02

(PDF) McDonaldization in India

   Added on 2021-01-02

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Inter-culture issues ofMcDonalds in India
(PDF) McDonaldization in India_1
INTRODUCTION...........................................................................................................................1RECOMMENDATION:..................................................................................................................7CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
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(PDF) McDonaldization in India_3
INTRODUCTIONCultural differences are a set of beliefs, behaviour, practices and expressions ascribed to themembers of particular race, ethnicity or nation. For any successful international business there isa need of understanding the role of culture which could in turn impact the profitability ofbusiness. Mc Donald's is an American based fast food company, instituted in the year 1940 byRichard and Maurice McDonald as a small restaurant. Currently, operating in more than 119countries across the globe as a franchisee, affiliate or the corporation, serves around 68 millioncustomers everyday (Rancati, Gordini and Capatina, 2016). The franchise agent of the chain RayKroc purchased it in 1955 and administered its growth across the globe. Mc Donald's whileoperating globally is subjected to cultural differences and to overcome these it has to adapt andadopt various strategies which are discussed in detail in the case study. The study focuses onidentifying intercultural issues and appropriate business solutions are suggested to overcome theimpacts of intercultural issues.Case Scenario: McDonalds is one the fast food restaurants in the world which conduct business in manycountries including UK. Today it has near about 32,000 restaurants in approximate 119 countrieswhereby 75% of them are owned by individual owners. It serves products to more than 47million customers per day. Being the best serving organisation, the main mission of thiscompany is to become world’s best quick service restaurant (Smith, 2014). To achieve thismission, it provides outstanding services, best quality of products, cleanliness and value ofbusiness to customers. It indicated that there is no change in quality and standard of its fast foodproducts all over the globe, taste and freshness of all, are same everywhere in all countries. Interms of business strategy, main goal of McDonalds is to gain 100% satisfaction of its customersand as well as keep retention of them for longer period. In this regard, to achieve this goal, ininternational market, it has formulated various strategies and policies. Along with this, corecompetency of McDonalds is giving convenience when customer wants to eat its products. Italso offers eatables on competitive price which provide best value to customers’ money. Since every nation has its own culture and tradition, which reflects a unique pattern ofsociety. Therefore, to enter into a new marketplace especially of new nation, it is necessary fororganisations to focus on social and cultural difference. As per current scenario, McDonaldswant to expand its business in India which is a combination of various communities and1
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