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Introduction to Management | ComfortDelGro Company

   

Added on  2019-11-20

13 Pages3289 Words210 Views
Running Head: INTRODUCTION TO MANAGEMENT1Introduction to ManagementNameDate

INTRODUCTION TO MANAGEMENT2Executive SummaryOne of the most important aspects that affect the operation of the business organizations is their context. The environment affects the company's profitability, growth, and sustainability. Thus, an understanding of the context of operation is critical to the success of business organizations. This paper focuses on one of the land transport players; The ComfortDelGro Company. The paper employs the PESTEL analysis tool to establish various its environmental factors. Besides, the report goes ahead to discuss Porter's Five forces that affect the operation of the company. Further, the paper makes recommendations to the management of the enterprise. Therefore, the paper is critical in revealing the context of ComfortDelGro.Table of Content

INTRODUCTION TO MANAGEMENT3Introduction......................................................................................................................................4PESTEL Analysis for ComfortDelGro............................................................................................4Political........................................................................................................................................4Economic.....................................................................................................................................5Social...........................................................................................................................................5Technological..............................................................................................................................5Environmental..............................................................................................................................6Legal............................................................................................................................................6ComfortDelGro Porter's Five Forces...............................................................................................6The Bargaining Power of Suppliers.............................................................................................6The Bargaining Power of the Customers.....................................................................................7Threat of New Entrants................................................................................................................7The Competitive forces in the Market.........................................................................................7The Threat of Substitute Products...............................................................................................7Management Recommendations to ComfortDelGro.......................................................................8Creativity, Innovation and Entrepreneurial Culture....................................................................8Adoption of sustainable strategies in business............................................................................8Risk Management Strategies.......................................................................................................9Robust marketing strategies.........................................................................................................9Conclusion.......................................................................................................................................9

INTRODUCTION TO MANAGEMENT4Introduction ComfortDelGro was formed in 2003 by a merger of two businesses the Comfort Group and the DelGro Corporation. The two companies had been in operation since the 1970s at the time they merged. ComfortDelGro is one of the leading land transporter dealers in Singapore, and even in the entire world. The company has gained a global presence through its provision of services to many different countries of the world, and now has many workforces distributed across the globe. When Comfort Group and DelGrop Corporation came together, they formed a robust country that gave the organization a significant local and global market. Therefore, the company operates at an international level.ComfortDelGro deals in the land transport industry and has offered a variety of services in this sector. The organization runs the business in taxi services, car rental and leasing service and bus services. Further, the company offers automotive engineering services, insurance broking, vehicle inspection and testing and outdoor services. The company provides these services in its seven countries that have branches in many other nations. Currently, it has over 44000 vehicles in its business network. The company competes for other international organizations in the industry (ComfortDelGro Corporation Limited, n.d.). Some of the competitors of ComfortDelGro include AZ Logistic, The Prestige Company and DB Schenker Croatia among many others. PESTEL Analysis for ComfortDelGroPESTEL is an abbreviation of Political, Environmental, Social, Technological,Environmental and Legal factors. PESTEL is a tool used to analyze the environmental factors forbusiness. The tool is essential in unveiling relevant information to determine the state of theorganization thus helping in management decision-making. PoliticalThe political factors affect ComfortDelGro Grow in many different ways. Firstly, thegovernment of Singapore encourages its people to use public transport to reduce congestion onroads, thus helping ComfortDelGro to its customer base. The monopolization of the transportsector in Singapore has also had an impact on the operation of this company. Besides, the factthe government of Singapore does not monopolize the transport sector gives ComfortDelGro an

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