Comfortdelgro Largest Company In The World

Running head: COMFORTDELGRO: VUCA
COMFORTDELGRO: VUCA
Name of the Student
Name of the University
Author Note

COMFORTDELGRO: VUCA1
Introduction
The study focuses on analyzing the organization Comortdelgro and its internal and
external operational environments. Comfortdelgro is one of the largest companies in the world
for land transport. The company has a significant presence in Singapore with its headquarters,
also located in the country. Its current revenue is 3.75 billion Singapore dollar
(Comfortdelgro.Com, 2020). The company operates more than 40,000 vehicles in seven nations.
The company has more than 20,200 employees. The business development requirements of the
company that can affect the manpower needs are evaluated through the report. The specific focus
has been on understanding the business environment that affects the transport company. The
prospects for the development of autonomous vehicle in the present automobile environment can
significantly impact the business of Comfortdelgro. The same would be discussed inclusively in
the report. Autonomous vehicle development prospects have improved in the country as well as
Comfortdelgro. The impact of the same of the operational environment of the organization is
analyzed.
Required changes to Comfortdelgro’s business goals (VUCA Analysis)
In order to understand the changes that are needed for the business goals of
Comfortdelgro, it becomes important that the VUCA environmental analysis is utilized. It is
important to consider that one of the most important disruptive factors that can affect the
organization is the growth of autonomous vehicles. After the analysis, some important SMART
goals need to be proposed.
A major area of volatility is in regard to the falling demand for cabs in the country. Other
services such as the bike rentals have started to emerge dominantly in the market. Moreover, the
emergence of the small and medium has made the transport industry of the country very
competitive (Poonawala et al., 2016, August). The present business goals of the organization are
concerning the achievement of the larger vision of becoming the world’s choice for land
transport operator. The future of autonomous vehicles is uncertain. The development and testing
of autonomous vehicles have resulted in widespread speculation about the job threat of many
transport workers. Comfortdelgro have already started their self-driving shuttles at select location
in Singapore. This has given rise to uncertainty about the future of the transport workers of the
company (Yuen, Thai & Wong, 2016). Presently, however a human operator would be present to
ensure safety. However, the future of the employees are still uncertain. The complexity of the
issue is concerning the development of the autonomous vehicles among the competitors. There
are larger competing organizations that are also testing autonomous vehicles. The entire western
Singapore has been included in the self-drive testing zone. This includes the normal vehicle
routes. Some of the rivals testing autonomous vehicles in this are ST Engineering and nuTonomy
(Cavoli et al., 2017). In regards to the given situation the present goal of the company is to be
innovative and receptive of newer ideas. The ambiguity factors are present in relations to the
unforseen and unprecedented risks that might emerge. This can be the development of a new AI
that can enhance the development of the autonomous vehicle by any rival company. This
technology can help the company to increase its market share by significantly dominating the

COMFORTDELGRO: VUCA2
autonomous vehicle market. At the same time workers can protest against the usage of
autonomous vehicles due to the threats they pose for the transport workers. The company
presently focuses on setting goals that are both challenging and realistic.
Considering the VUCA factors some smart goals can be developed for the organization.
These goals can be improvements on their present goals that define the functional attributes of
the organization.
Specific- There needs to be special training met out to the employees for autonomous vehicles.
This training should focus on maintenance of safety and repairing the software of the
autonomous vehicle. A major business goal is optimizing knowledge management across all
organizational levels.
Measurable- The vision should be to effectively integrate the workforce with the application of
autonomous vehicle technology. The business goal is that at least 50% of the workforces should
be technology ready.
Attainable- Attainment of 20% autonomous vehicle capability within the next three years is
another long-term business goal.
Relevant- It is important that developing technical capabilities among the workers are given
much more importance. The workers need to be more integrated into the process of developing
autonomous vehicles. The company would need to develop vehicles that require minimal driving
assistance rather than focusing on completely autonomous vehicles.
Time-bound- A minimum time period of three years should be set for the achievement of the
primary goals of the organization.
Training needs analysis
There is a need for developing certain important knowledge, skills and attributes among
the people involved in the organization.
In regards to the development of knowledge, proper knowledge development needs to
take place concerning the understanding of autonomous vehicles. The workers need to
understand what the autonomous vehicles are and how safety and security can be managed
concerning these vehicles (Abedin et al., 2019).
The skills that need to be developed among the workers effective communication skills,
technical skills and vehicle interface skills. Moreover, the workers should attain skills that help
them to manage technology better. Better technology handling skills should be utilized with
better navigation skills (Stocker & Shaheen, 2017). The employees need to garner skills that
would help them to be optimally efficient drivers, mechanics and repairmen.
Abilities that are very much important in view of the optimal achievement of the business
goals are many. Firstly, the ability for better teamwork is required to enhance the learning
factors. Secondly, the ability to develop innovative and creative ideas are much required.
Thirdly, quick learning ability would be important as it would help in the integration process.