Introduction to Management: Qantas Airways and Leadership Style of Elon Musk

This report sheds light on the business activities of Qantas Airways, including its stakeholders, corporate social responsibility, and management ethics. It also analyzes the internal and external environment of the company and explores the leadership style of Elon Musk, CEO of Tesla.

Running head: INTRODUCTION TO MANAGEMENT
INTRODUCTION TO MANAGEMENT
Name of the Student
Name of the University
Author Note

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EXECUTIVE SUMMARY
The following report attempted to shed major light on the several business activities as are
maintained by the Qantas Airways. The report further discussed the leadership style as
demonstrated by Elon Musk, one of the most successful CEOs of the multinational companies
that have been active in the international markets.

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Table of Contents
Introduction..........................................................................................................................3
Task 1...............................................................................................................................3
Internal Stakeholders...................................................................................................4
External Stakeholders..................................................................................................4
Task 2...............................................................................................................................5
Corporate Social Responsibility..................................................................................5
Management Ethics.....................................................................................................5
Task 3...............................................................................................................................6
SWOT Analysis...........................................................................................................6
Resource Based Model Analysis.................................................................................8
PESTEL Analysis........................................................................................................9
Task 4...............................................................................................................................9
Conclusion.........................................................................................................................11
References..........................................................................................................................12

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Introduction
Qantas Airways is known to be one of the flagship carriers that is active within the
Australian territories. The company is known to hold the largest fleet size and the international
destinations and flights that the airlines cover. The airline company is known to be the oldest
airlines that have been internationally active. The company is known to maintain the corporate
social responsibility within the given markets. The following report sheds lights on the business
activities as are maintained by the Qantas Airways. The report opens with the identification of
the stakeholders of the company and then discusses the corporate social responsibility and the
managerial ethics that are maintained within the company. The report thereafter proceeds to
analyze the internal as well as the external environment of Qantas Airways. The report nears a
conclusion with the discussion of the leadership style that is demonstrated by one of the most
successful CEOs of the multinational companies that have been active in the international
markets. The report discusses the leadership style as is demonstrated by Elon Musk, the CEO of
Tesla.
Task 1
Qantas Airways is one of the highly active and famous airlines that have been active
within the Australian frontiers. The airline company is known to be one of the flagship carriers
that is active within the Australian territories. The company is known to hold the largest fleet
size and the international destinations and flights that the airlines cover. The airline company is
known to be the oldest airlines that have been internationally active (Roy, 2015). The company is
known to maintain the corporate social responsibility within the given markets. The company is
known to have been demonstrating the proper corporate social responsibility towards the various

4INTRODUCTION TO MANAGEMENT
stakeholders of the organization. The key stakeholders of Qantas Airways refer to both the
internal and the external stakeholders of the organization.
Internal Stakeholders
The internal stakeholders of Qantas Airways refer to the workforce members who have
been serving the organization. The other internal stakeholders refer to the employees serving at
the managerial levels within the organizational hierarchy. The owners of the company are also
considered to be one of the major internal stakeholders of Qantas Airways (Ikediego et al.,
2018). The major internal stakeholders of the organization tend to directly influence the revenues
that are gained by the company.
External Stakeholders
The major external stakeholders of Qantas Airways refer to the various parties that are
active or have been highly influential in the operations of the firm. The external stakeholders are
generally inclusive of the clients of the firm. It might also include the shareholders of the
company who have been featuring in the external environments of the company. The suppliers of
the company tend to be one of the major external stakeholders of the company. The other parties
that tend to influence the overall performance of Qantas Airways refer to the creditors of the
concerned organization. The government also plays a key role in the development of the given
organization (Roy, 2015). The overall operations within the organization are influenced by the
obligations that it demonstrates to the development of the societal conditions that exist within the
given market as well. The operations of the company are highly influenced by the operations that
are undertaken by the concerned parties that are influential in the development of the revenues
that are earned by Qantas Airways.

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Task 2
Corporate Social Responsibility
The company in discussion, Qantas Airways is observed to maintain a high corporate
social responsibility within the organization. The activities that are undertaken by the company
tend to provide the concerned employees with the proper amount of benefits that they tend to
achieve within the organization. The company is known for the development of the
accountability of the organization towards the services that it provides to the clientele of the
organization. The workforces of the organization tend to deal with the activities of “Clean Up
Australia” (Douglas, 2019). This helps in the maintenance of the corporate governance within
Qantas Airways as well. The company is further observed to have demonstrated a development
in the transparency that is maintained within the company in the matters that are related to the
governance within the firm. The majority of the factors that are maintained within the concerned
organization are known to have been reporting the required issues to the various entities who
have been involved in the development of the organization as well. These might include the
various stakeholders, the clientele as well as the regulatory bodies that govern the activities of
the organization.
Management Ethics
Qantas Airways is also observed to demonstrate the ethical factors within the internal
operations of the company. The company is observed to maintain the required clarity among the
workforces of Qantas Airways in terms of the issues presented within the given organization.
The company maintains a high amount of ethical activities that need to be maintained in order to
cope with the development of the overall performance of the organization (Yang and Baasandorj,
2017). The company is observed to maintain the proper management in terms of the various

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areas of the employee engagement within the company as well. The company is observed to have
maintained a proper transparency within the organization (Maryani, 2018). The activities that are
undertaken by the company tend to provide the concerned employees with the proper amount of
benefits that they tend to achieve within the firm. The company is further observed to have
demonstrated a development in the transparency that is maintained within the company in the
matters that are related to the governance within the firm (Chang et al., 2015). The workforce of
the company is highly diversified and tends to deal in the maintenance of the diversity within the
company as well.
Task 3
SWOT Analysis
The SWOT Analysis of the company is as follows.
Strengths
 Consistent and steady growth
The company has been demonstrating a growth that is consistent and steady in
nature. This would help in the proper development of the company in the given
market.
 Transformation program at Qantas Airways
This helps in boosting the employee morale of the company. This leads to the
development of the competitive advantage within the given market.
 Domestic business surge
The high surge in the domestic markets helps in the development of the business
prospective in the given market.
 Effective cost cutting

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The effective cost cutting leads to the development of the issues of the
improvement of the company in the given markets
Weaknesses
 Problems of unions
The company faces issues due to the development of the unions within the company. The
company has been trying to negotiate with the unions within the organization.
 Direct flight issues
The company faces issues in the direct flights within the international markets
 Low profit margins for international flights
The company faces low margins in the profits that is earned through the international
flights.
Opportunities
 Low prices in terms of fuels
The company has an advantage due to the low prices in terms of the fuels within the
country.
 Travel for business purposes
The company also faces advantages in terms of the business purposes within the
international market.
Threats
 Cost management
The organization faces threats in terms of the issues of the cost management within the
organization.
 High competition

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The organization faces threats in terms of the issues of the high competition within the
markets within the organization.
Resource Based Model Analysis
The company is observed to have a number of resources that are enough for the
development of the conditions wherein the company might help in the addressal of the problems
that are faced by the clients of the company (Raynes and Tsui, 2019). This would help in the
development of the various activities that are related to the completion of the various activities
that are essential to the achievement of the goals set by the organizational management at Qantas
Airways. Qantas Airways are known to be in possession of the various factors that enable the
company to provide the clients with the required amount of proper services (Mittal and Dhar,
2015). The major intangible resource enjoyed by the company refers to the brand image of the
company. Qantas Airways is one of the highly active and famous airlines that have been active
within the Australian frontiers. The airline company is known to be one of the flagship carriers
that is active within the Australian territories. The company is known to hold the largest fleet
size and the international destinations and flights that the airlines cover. The airline company is
known to be the oldest airlines that have been internationally active. The tangible resources of
the company include the workforces of the organization as well as the aircrafts that are owned by
the organization (Willis, Clarke and O'Connor, 2017). The company boasts of possessing one of
the best fleets in the world which is dedicated to the serving the people all over the world. The
company is thus known to be capable of delivering the high-quality services to the clientele as
compared to the other competitors in the similar industries present all over the world (Boamah et
al., 2018). This in turn leads to the improvement of the organizational performance thereby
leading to the increase in the competitive advantage within the company.

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PESTEL Analysis
Political Factors
 Better political relations with China thereby leading to the openness in the aviation
market
 Proper governmental support
Economic Factors
 Liberal policy in aviation industry of Australia that has further led to hampering the
prospects of growth in the domestic airlines
 Increment of profitability due to the deterioration in the fuel prices
Social Factors
 Great public support
 Local client base in Australia
 Domestic partnerships
Technological Factors
 Greater investment in technological factors
 Enrichment of client satisfaction through the development in the media streaming in the
aircrafts
Environmental Factors
 Major contribution by Jet Fuels to the overall emissions in Qantas.
Legal Factors
Carbon tax repealing by Australian government

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Task 4
Elon Musk is one of the major leaders who have been functional within the given
organization. The organizational leader is known to have been leading the company of Tesla and
SpaceX. The leader has been demonstrating the transformational leadership style within the
organization (Tepper et al., 2018). The major characteristics of the transformational leadership
style within the organization as demonstrated by Elon Musk is discussed as follows.
 Self-management and internal motivation – The concerned leader, Elon Musk, is known
to have been demonstrating the qualities of self-management (Aga, Noorderhaven and
Vallejo, 2016). This in turn helps in the leader to motivate the employees of the company
through the demonstration of the motivational aspects within the organization. The leader
tends to motivate the employees of the organization through the exemplary measures
(Ghasabeh, Soosay and Reaiche, 2015). This in turn leads to the proper motivation to the
employees of the organization.
 Guidance through the vision – The leader in discussion is known to have been guiding
the employees of the organization towards the attainment of the organizational goals
through the development in the visions that have been set by the leader. This helped in
the attainment of the various goals that are related to the attainment of the organizational
goals (Engelen et al., 2015). This further helps in providing the proper motivation to the
employees of the organization as well.
 Setting of the industry standards – The leader is further known for the setting of the
standards within the given organization. This helps the concerned employees to deal with
the proper motivation that is required to contribute to the improvement of the company in
discussion (Avolio et al., 2016). The proper overall improvement of the company might

11INTRODUCTION TO MANAGEMENT
thus in turn help in the improvement of the competitive advantage of the given
organization.
 Constructive use of feedback loop – The leader in discussion is known to have been using
the feedback loop in a constructive manner (Hawkins, 2017). This helps in the
development of the knowledge in terms of the issues that are faced by the employees of
the organization. This in turn leads to the increase in the employee engagement within the
company as well (Banks et al., 2016). The increase in the employee engagement in turn
leads to the development of the organizational performance thereby leading to the
increase in the competitive advantage within the company.
Conclusion
The above report might be concluded on the note that the concerned organization
demonstrates a proper strategic management within the given markets. The company is known to
maintain the corporate social responsibility within the given markets. The company is known to
have been demonstrating the proper corporate social responsibility towards the various
stakeholders of the organization. Qantas Airways are known to be in possession of the various
factors that enable the company to provide the clients with the required amount of proper
services. The major intangible resource enjoyed by the company refers to the brand image of the
company. The leadership style of Elon Musk tends to motivate the employees of the organization
through the exemplary measures. This in turn leads to the proper motivation to the employees of
the organization. The proper overall improvement of the company might thus in turn help in the
improvement of the competiti1ve advantage of the given organization.

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