Management: Qantas Airlines - Social Responsibility, Managerial Ethics, and Leadership

Running Head: MANAGEMENT
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Introduction of management
5/25/2019

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Executive Summary
Qantas Airlines, based in the Australia is recognised as the second largest and oldest airline in
the international market. It has been found that the airline provides services to approximately
19.7% passengers around the world. The report has stated different aspects of management
of the operations, of the airlines leading to growth and sustainability in the long-term.
Furthermore, the contribution of CEO, and the leadership in the organisation has contributed
towards the success of the airline. Hence, it can be summarised that Qantas captures 62%
share of the domestic market, and aims to lead high profit-margin and success in the near
future.

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Contents
Introduction...........................................................................................................................................3
1. Social responsibility and managerial ethics at Qantas Limited..........................................................3
2. Criticism/negative side of company’s CSR and managerial ethics...................................................4
3. Business environment and Opportunities & threats of Qantas airways............................................6
4. Organisational style of leadership at CEO and impact on organisational performance.....................7
Conclusion.............................................................................................................................................8
References.............................................................................................................................................9

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Introduction
The report brings about the discussion on the concept of corporate social responsibility and
managerial ethics in context to business organisations. The company which has been selected
to analyse the managerial ethics, business environment, is Qantas Airways. The company
Qantas Airways limited is the flag carrier of Australia, and the largest airline by the fleet size,
flights, and international destinations. Therefore, the discussion will revolve around the topic
of organisational social responsibility, and ethical practices. It will also explain the negative
aspects or criticism of the CSR in the organisation. The aspect of criticism arises on the part
of different stakeholders of the organisation, such as employees, customers, creditors,
suppliers, and others. In the later part, the report will bring assessment of the opportunities
and threats of the company and the actions taken by Qantas to overcome them. In the later
part, the report will lead on to the discussion of the CEO of the organisation in the history and
style of leadership. The readers will again an understanding of the work practices, leadership,
and their impact on the organisational growth and success in longer period.
1. Social responsibility and managerial ethics at Qantas Limited
At Qantas, protecting environment or environmental sustainability has been considered as a
guiding principle to their business practices. From the foundation of the company in Central
Queensland , almost before the period of 100 years, the company has achieved the
advantage of being innovative airline in the Australia (Qantas, 2018).
The company has shown high commitment and concern towards the environment, and have
introduced new programmes for the use of electricity and water. It also includes control on
the amount of water sent into landfills and the impact on the communities.
The company has maintained a record of implementing the initiative for improving
efficiency and reducing the fuel use, and greenhouse gas emission. For the better experience
of their customers, who are considered a part of the key stakeholders, Qantas invests in
introducing or using the fleet, that ensures fuel efficiency, such as the Airbus A380 and