Introduction to Management: Issues and Solutions in Sports Direct

Introduction to
Management (Level
04)

Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Problem 1................................................................................................................................................3
Problem 2................................................................................................................................................4
Problem 3................................................................................................................................................6
Problem 4................................................................................................................................................7
CONCLUSION...........................................................................................................................................8
REFERENCES............................................................................................................................................9

INTRODUCTION
The business is the entity which is involved in the process of carrying on the occupation,
profession or trading of the goods or services. It is important to manage the business so that it
can be managed in an appropriate manner. Management can be referred to as the planning,
organizing, motivating, leading, decision making and controlling the financial, human resource,
physical, information resources of the company in order to reach the pre- determined goal in an
efficient and effective manner. The managers are required to carry out their managerial functions
and these activities and functions are applied to all the levels of the management and to all kinds
of activities and companies which are to be managed. The main role of management is to
identify the specialized group of people who are required to direct the activities and efforts og
other people for the common aims (Daft, 2021). The organization chosen is Sports Direct, a retail
sportswear and fashion company which was founded in the year 1982 and is headquartered in
United Kingdom. This report shall deal with four problems, the first is relating to staffing and
human resource, second relates to work culture in business, third is meeting the sustainability
standards and the stakeholders mapping and last is poor quality of customer service in their
stores.
MAIN BODY
Problem 1
Issue 1 Human resource and Recruitment practices
As the company Sports Direct is facing problems relating to retaining and attracting the
workforce, the organization must get involved in many Human resource practices which can help
it in overcoming the following challenges-
 Attracting new talent managers- As the organization is facing issue to bring new talent,
it can use the recruitment approach such as advertisement on digital mediums such social
media and traditional mediums such as newspaper and radio so that it can attract large
audience in short span of time. This practice of recruitment will help the sports Direct to