Introduction to Management

Introduction to
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
ANALYSIS OF INDIVIDUAL PROBLEM ..................................................................................1
Review of management theory....................................................................................................1
Analysis of one specific problem ...............................................................................................3
A justification of key proposals for the resolution of the problem in the organisation..............4
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
It is easy to define management as an universal process and activity of getting desired
strategical goals of business by using effectively using resources and peoples. Therefore one can
define management as the human activity of getting specific task done through by other. Sports
Direct is a retail fashion and sports wear company in the UK owned by the Fraser Group, the
company founded on 1982 and till emerge as renowned brand name in sportswear, footwear
and other sports equipments all around the world (Zhao, 2021). However, the sports retail and
fashion industry in this contemporary market of extensive competition and with striking emerge
of the online fashion sales, the sales revenue of many retail store like Sports Direct fallen down
as many customer are switching to the online shopping trend. Therefore, it is becoming difficult
for a retail company like Sports Direct to respond competition from the online retailers and the
novel COVID-19 pandemic crises have subsequently failed business and reap out organisational
profitability status. After resuming trading under shadow of COVID-19, Sports Direct is facing
management and operations issue regarding poor customer service quality in the South East
region that is also including London, major revenue region of Sports Direct. The ultimate region
of the poor customer service quality is incompetent staff and weak store operations. Therefore,
following study aim to evaluate and analyse operational problem of poor customer service
quality and justify the measure for improvement management and operations by using
management theory and management practices (Eskerod and Larsen, 2018).
ANALYSIS OF INDIVIDUAL PROBLEM
Review of management theory
As per the view point of (), it has been evaluated that delivering quality of service is core
competitive edge of many retail store to respond market competition from various online
retailers. However, from the dynamics of various research it has been found that the relationship
between service quality and profitability has begun to roll up and many retail store like Sports
Direct have not been well understood this concept in its operational management. However, it
has been found that to described knotty relationship between service quality and its impact on
business, regional manager must understand the crucial concept of behavioural relationship
concept to provide better quality service. Employees are the first representative whom potential
customer of Sports Direct will interact, therefore their behavioural assessment will truly have
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