Retail Theory and Practice

Retail Theory and Practice

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Introduction of company (ZARA). ............................................................................................1
A) Analysis key relevant changes in UK fashion clothing market. ...........................................1
B) Discuss and suggests tactics and strategies which is used by retailer to respond on major
changes which is occur in fashion clothing market. ..................................................................4
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Retailing is define as buying and selling of many goods and services with involvement of
direct communicating with buyers. There is a effective contribution which is done by managing
many activities by which products are given according to desires & needs of customers. In
retailing there is a delivery services and post which is managed as according to requirement at
market segment. It is term as idea which is mainly analyse balance level in which there is a
adequate cycle which is transformed as also considered as low margin operations & low cost and
also some functions (Piotrowicz and Cuthbertson, 2019).
Fashion retailing is a business in which clothes are purchase from manufactures to sellers.
In this industry, retailers make sure about initial purchase of sales which is processed as per
ability and capability of buyers for buy clothes from their stores. Fashion merchandiser offers
their clothes as according to emerging and latest trends so by this requirement of customers are
fulfilled in efficient and effective manner.
MAIN BODY
Introduction of company (ZARA).
ZARA is a Spanish retailer of apparel which is based in Arteixo in Galicia ( Spain).
Company mainly deals in fast fashion and products which involves accessories, clothing, beauty,
perfumes and swimwear. This is a largest company in inditex group and also as world's largest
apparel retail store. This organisation have women's, men's and children clothing stores. Home
design of company is located in European stores (Rao, 2019). The products which are offered to
are mainly based on trending at market segment and consumer preferences. There is highly
supply chain ships which is as new products in their stores as twice in a week. As due to increase
in competitive pressures which is from online shopping market so in terms of ZARA is shifting
their focus onto online as well and also open fewer and large stores in future times. The chairman
of this company is Amancio Ortega which is undertaking all plans and strategies which leads to
success of organisation.
A) Analysis key relevant changes in UK fashion clothing market.
The fashion market defined as to promote the new segments of apparels, interest of
products which earn the revenue as well as sales through their consumers. According to season
there is need of changes in every business, so that customer attract towards the product and
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organisation able to operate their business. In which business earn more profit and market share
in united kingdom. The fashion industry has efficiently germinate, its around last 20 years. The
changing structure of the fashion corporation have pushed to retailers to desire low cost and
unveiled in design and structure quality and efficiency of market place, key methodologies to
maintain a good profitable perspective in the enhancing exigent market. This report overview the
changes on which happened in fashion corporation around since last 1990. It describes quick
fashion from a provider along with a customer point of view and build the structure to different
position research issue. Changes in fashion clothing and apparel in UK because people is looking
forward to grab new thing , preferences as well as new taste (Camilleri, 2018). It is an necessary
factor which have to apply on it which gives an opportunity to buy products and services from
different stores. If organisation work according to customer requirement it will gives gives
preference and changes in the context of preferences, market structure, technological factor,
marketing related changes.
Key changes in fashion retail of UK
Within UK, there are diverse number of changes that have occurred with passage of time.
In context to fashion retail of United Kingdom, analysis of changes by managers of ZARA is
undertaken through PESTLE Analysis that is as defined:
Political: The factor is associated to the ways and at what extent political parties
intervene in an economic system. Factors which are associated to the dimension that are key
cause of changes in an industry includes taxation policies, government structure, trade
restrictions and many more. In relevance to fashion retail industry of UK, it is analysed that
decisions of political parties includes Brexit and others have imposed restrictions on working of
entities among UK and EU due to while multiple retailers had to shift their businesses to other
countries that are either EU or UK. In UK, at present there is scenario of stable addition to fair
political system that helps retail companies, like, ZARA to develop better actions for capturing
larger market shares and improving productivity. However, UK's fashion clothing market have
faced changes in political decisions from the political authorities that collied with few difficulties
which relates decision which is taken by government in term of new taxation rate that impact on
the employee outcomes and consumer demand.
Economic: It includes economic performances that are concerned with demand and
supply, business cycle changes and hence forth that influences companies and economy of
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