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Report on Management of Marketing Activities

   

Added on  2020-06-06

20 Pages6277 Words43 Views
INTRODUCTION TOMARKETING

EXECUTIVE SUMMARY Marketing can be defined as the process of manufacturing goods or servicesand provide the same to the targeted audiences. Management of marketing activities isvery important to each and every ventures in order to gain wished income and benefits.The present report is formulated on the ground of LIDL which is one of the largestretailing organisation that provide grocery material to their customer's. This reportrepresent SWOT, PESTLE analysis, Competitor, Ansoff and Boston Consulting Matrixto analyse market condition of organisation easily. At last it represent marketingsegments that affects the growth of LIDL as well as Marketing mix model and relevantstrategies to getting effective analysis of organisation in target market.

Table of Contents........................................................................................................................................2EXECUTIVE SUMMARY ..................................................................................................2INTRODUCTION...............................................................................................................1TASK 1...............................................................................................................................2Market research on grocery market of UK by different tools.........................................2TASK 2...............................................................................................................................7Segments which affects the growth of LIDL...................................................................7TASK 3.............................................................................................................................11Marketing mix model and relevant strategies...............................................................11RECOMMENDATIONS....................................................................................................14CONCLUSION.................................................................................................................15REFERENCES ...............................................................................................................16

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