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Introduction to Marketing Assignment Sample

   

Added on  2020-07-23

19 Pages6187 Words257 Views
Leadership ManagementProfessional DevelopmentMarketingHigher EducationPolitical Science
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INTRODUCTION TOMARKETING
Introduction to Marketing Assignment Sample_1

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Market research on the current UK Grocery Retail Market........................................................1TASK 2............................................................................................................................................8Research on the UK population to determine which segments will provide higher yield ofconsumers....................................................................................................................................8TASK 3..........................................................................................................................................12Marketing Strategies.................................................................................................................12RECOMMENDATION.................................................................................................................14CONCLUSION..............................................................................................................................15REFERENCES .............................................................................................................................16
Introduction to Marketing Assignment Sample_2

Executive Summary – Marketing is a process that helps to introduce organisational services infront of consumers. Through this, a firm can easily build strong relation with their targetaudience for getting higher benefits and growth as well. Main objective of this activity is to usespecific strategy for providing higher satisfaction to customers according to their demand andwants in proper manner. This report is based on Lidl which is a retailer organisation as per this,report includes various analysis process such as SWOT and PESTLE. Through this, organisationcan easily analyse their marketing segmentation in target market.
Introduction to Marketing Assignment Sample_3

INTRODUCTIONMarketing is an effective element that is used to build strong and direct connection withcustomers. Through this process, an organisation can easily get higher growth and benefits bytheir appropriate strategies. This is a management process in which organisation and customersbuild their effective relations on the behalf of goods and services. Main objective of firm is toprovide higher satisfaction to their customers and getting effective growth and income. Thiselement is basically determined through market demand, customers need, product quality,distribution places and various promotional strategies for organisational success in future. Thesetypes of activities are used by several association or firms for manufacturing, delivering,communicating and offering several services at a specific location. All these things have fewvalue for purchaser, clients, user and social group at a specific location. This project report isbased on German retailer store (Palmer, 2012). Lidl is basically global discount supermarketchain which was established in the year of 1930 by Dieter Schwarz. This firm deals in severalproducts and services across Europe and USA with around 10,000 stores. Lidl basically focuseson cash and carry wholesale market, discount market and larger market chain to expand theirstores at various places. This report includes proper market research on the bases of Groceryretail market with SWOT, PESTLE analysis, uses of different matrix such as Boston Consultingand Ansoff for getting effective idea of each and every element. The report also includes properresearch on UK population to determine different segments as Socio-demographic, Psycho-graphic and Behavioural as well. At last, it will describe different marketing strategies as Productdescription, Brand Image, Pricing Objective Strategy, Retailing and distribution objectives andstrategies, Integrated marketing communications’ objectives strategies and 7 Ps Marketing Mix.Through this, organisation can analyse several aspects that helps to expand market structureeasily.TASK 1Market research on the current UK Grocery Retail MarketMarketing is a specific process that helps to build appropriate image of organisationalproducts and services (Fullerton, 2010). This is not a simple or specific time strategy; for this, anorganisation needs to use continuous process with respect to make appropriate demand in marketfor their goods and services as well. For this process, Lidl needs to make specific strategy to
Introduction to Marketing Assignment Sample_4

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