Introduction to Marketing

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Added on 2022/12/26

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This report provides an introduction to marketing, discussing the creation of customer value through marketing mix. It also explores the use of marketing to remain competitive, using SWOT analysis and Ansoff's Growth matrix. Additionally, the report examines the role of digital marketing in improving performance and growth. The context for the discussion is Morrisons, a British supermarket chain.

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Introduction to Marketing

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