Introduction to Marketing: SWOT Analysis, Ansoff Growth Strategies, and Digital Marketing

Introduction to marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Define marketing and extended marketing mix.....................................................................1
How a business can use marketing to remain competitive by using SWOT analysis............2
Ansoff growth strategies of an organisation...........................................................................3
How an organisation can use digital marketing to improve its performance and growth......4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
Online- ............................................................................................................................................6

INTRODUCTION
Marketing is a huge concept where a company analyse opportunities for their growth.
Here, companies explore, create and deliver value to meet the needs and wants of targeted
customers. Marketing term is also used by companies to promote their products and services to
attract customers which further help them to increase their sales. There are various kinds of
marketing model which help the companies to analyse the performance of their products and
services in market to gain competitive advantage. Morrison is a retailing company headquartered
in Bradford, UK. It is founded in 1899 by William Morrison. The following report cover 7Ps of
marketing, SWOT analysis, ansoff growth matrix and the role of digital marketing to improve
organisational performance and growth.
MAIN BODY
Define marketing and extended marketing mix
Marketing is the concept of actions which is performed by companies to attract their
customers and grow their business within the market (Ndofirepi, Farinloye and Mogaji, 2020).
For example, a business which promote their products through TV advertisements is called
marketing activity. Conducting marketing research to analyse needs and wants of customers and
analyse targeted customers for a company is also considered as marketing activity. Marketing
mix of Morrison is mentioned below-
Product- This is the element which consist of main features of the offerings of a
company. This element helps to analyse the main characteristics of the products offered by a
company. For example, Morrison sell fresh food items which are having good quality. They are
having their own manufacturing facilities. Hence, this will further help them to control the
quality of their products.
Price- It is the monetary value of a product which a customer pay to purchase the
products. They are focused to gain the attention of their customers through their low pricing
strategies. Hence, they try to satisfy their customers by offering them best prices which are less
than their competitors. They also provide a price comparison tool to their customers to compare
the prices of their product with their competitor's products.
Place- It is the element which describe the place where customers can buy the products of
a company (Blut, Teller and Floh, 2018). Morrison is having more than 660 stores (Morrisons
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