Marketing Strategies of Tesco and M&S
Added on 2020-09-08
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Introduction toMarketing Table of Contents
INRODUCTION..............................................................................................................................3TASK 1............................................................................................................................................3P1 Marketing techniques for products........................................................................................3P2 Limitations and constraints of marketing...................................................................................4TASK 2............................................................................................................................................5P3 Marketing research for plans......................................................................................................5P4 Marketing research for marketing plan.......................................................................................6TASK 3............................................................................................................................................7P5 Groups and customers targeted for products..............................................................................7TASK 4............................................................................................................................................8P6 Marketing mix for new product and services.............................................................................8CONCLUSION................................................................................................................................9
INRODUCTIONMarketing define as a activity, set of different institutions. It is a process of creating andcommunicating, delivering, exchanging offerings which satisfy the customers needs and have thevalue for clients, partners and society. Tesco company evaluate their marketing function for findout factors which can affect their products ans services (Burns and Bush, 2013). Thesecompanies use different core components and tools which support them to better understand andexplore their marketing activities. Marketing also include research which is important for brandstrategy, pricing strategy and the coordinate different marketing activities. It also supportcompanies to develop an effective customer segmentation system and build effectivecommunication with them. TASK 1P1 Marketing techniques for productsThe action or business of promoting and selling products or services, including marketresearch and advertising. Marketing is known as a company advertising a product or a service.The main aim to marketing is to advertise, gain market share, raise brand awareness andmaximise sales. A business objective is a goal that an organisation sets for itself, for example,profitability, sales growth, or return on investment (Fill and Turnbull, 2016). Tesco and M&Scompany use different marketing techniques. Tesco: Tesco has started to trade since 1924 they have 2,482 branches in UnitedKingdom (Glesne, 2015). Tesco sell a wide range of items in their superstore clothing section,bakery and ethnic sectionProduction Concept This is the production concept in which a business focuses onachieving high efficiency at a low cost and mass distribution. The reason for this is becausewhen the business produces a high amount of products then this will mean that customers willwant to buy more products. Businesses assume that customers are interested in prices which arelow and the availability of the price which attracts customers.Selling Concept: This is the selling concept in which says if customers and businessesare left along then the business not buy enough of the products which means the business willhave to accept a severe selling and promotion effort. It also suggests that the business has a set ofeffective selling and promotional tools to inspire more buying.
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