Introduction to Marketing-2

INTRODUCTION TO
MARKETING-2

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK1.............................................................................................................................................3
Marketing Strategies of Tesco and Asda....................................................................................3
Marketing Mix of Tesco..............................................................................................................4
TASK 2............................................................................................................................................6
Ansoff Matrix of Tesco...............................................................................................................6
Recommendations.......................................................................................................................8
TASK 3............................................................................................................................................8
Marketing Plan of Tesco.............................................................................................................8
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Marketing is the process of selling the products to the consumers by designing products
and services according to customer's need and also need to analyse the behaviour of the
customers. Marketing is the activities which are done the organization to increase the buying and
selling propositions. Marketing is the customer oriented process the organization need to analyse
the behavioural patterns of the customers. The organization also need to determine the efficiency
of the goods and services which increase the satisfaction level of the organization. There are
many market factors which are considered in the macro and micro level of the business
environment and also need to be analysed to increase the productivity of the organization. In this
report there is a brief information about the marketing strategies and the analysis of the
efficiency of strategies of Tesco which is leading retail store chain in UK.
TASK1
Marketing Strategies of Tesco and Asda
Tesco is a multinational retail chain company which deals in all the grocery products.
The company was established in 1919 in England, UK. Tesco have increase the business
capacity effectively and it is also focusing on expanding the company in future to increase the
profitability and market share to compete in the market. Asda is one of the major competitor of
Tesco and is also very efficient in capturing the market as the t is also the retail store which
provide all the grocery to its customers at very competitive prices. Tesco need to analyse the
internal and external factors which can increase the market reach for the customers to increase
the sales. The company need to increase the evaluation of the market factors which can increase
the efficiency of marketing strategies which will also attract more customers to the company and
increase the market share to maintain the position .
Tesco Asda
Demographic The company have divided
this segments into age, gender,
income level, occupation,
education level. Family size.
The ethnicity of customers are
used to divide the
demographic segment. the
company also divide the

In this the company focuses on
all age customers and also
Target on the low and middle
income level customers with
medium or low education level
and also focus of all types of
family size.
customers according to income
level.
Psycho-graphic The lifestyle and personality of
consumers as the company
focuses on the traditionalists,
and also need to be easy going
and determines which can
increase the sales of the
company. (Wood, Wrigley and
Coe, 2016)
The traits, values, attitudes are
focused to divide the
customers into the segment to
attract them more effectively
and increase the efficiency of
the company.
Behavioural Regular occasions and the
customer which are attracted
with the variety of the products
and also are very positive in
thinking.
T6he company focuses on the
never settle for less theory and
provide the best quality
products to the customers.
Geographic The company have focuses on
UK and other countries which
the company is operating it
business.
The company divides the
market according to the city
and towns to operate the
stores.
Marketing Mix of Tesco
Tesco also have analysed the importance to increase the efficiency to attract and market
their products and services to the customers effectively. The company have analysed that