Introduction to Marketing: Product and Organization, Competitive Business Environment, Segmentation and Target Market Description, 3 Levels of the Product

INTRODUCTION TO MARKETING
Name of the Student
Name of the University
Author Note

Task 1: Product and Organization
Organization
The organization selected for discussion here is Cadbury Australia, who possess a long history in
the region of Australia and committed themselves in making everyone happy. The organization
decided to expand in the region in the year 1919 after getting first overseas order from the
Australian market in the year 1881. The organization merger with Schweppes Australia, and
created Cadbury Schweppes in the year 1969, the name which is familiar now in that region, in
the name of Cadbury Schweppes Pty Ltd.
Product Profile
As discussed earlier, the organization of Cadbury is going to launch their brand-new
product in the market place of entire Australia to mark and celebrate their centenary
year of their entry in Australia. They have specified their plans in the form of
segmentation, targeting and positioning of this product and have strategized their
plans accordingly to hit the market with this brand-new product. They have set an
average price which can be easily accessible to all the classes of the society, and
according to the acceptance of the product in the market place, the organization will
come up with more flavors and forms.
Product Company
Name
Brand Flavour Price Form
Cadbury
Celebrations
Cadbury Celebrations One AUD 10 500gm

Chocolate
Product and Organization
My selected product is Cadbury Celebrations. To celebrate the centenary year of the organization
in the region of Australia, Cadbury has come up with a new Celebrations Pack, to be sold
throughout the region of Australia. The product will be available in one form only, and that will
be a 500-gm pack of Cadbury Celebrations Chocolate. It will be available in one flavor, and
according to the acceptance of the product in the market. They will come up with more flavors
and forms. The ingredients which will be required to manufacture the product are milk, sugar,
cocoa butter milk, cocoa solids, raisins, nuts and almonds (Henderson, Sheldon and Pick 2019).
Organization
The selected organization for this discussion is Cadbury.
Company Profile

The organization Cadbury is fully owned by Mondelez International, which as previously
known as Kraft Foods, is a multinational confectionary organization from Britain. It is the
second largest confectionary brand after Mars throughout the world. The organization is mostly
known for their flagship product of Dairy Milk. The organization has its presence in more than
50 nations around the world. The annual revenue for the organization is more than $3 billion,
as it is one of the best-selling brands around the globe, and holds almost 25% of the market
share in the confectionary industry. The biggest market of Cadbury is India, the United
Kingdom, Australia and China (Cadbury Australia 2019).
Organization Size Market Share Annual Revenue Organization Status
More than 80,000
employees and 50
countries around the
world
Almost 25%
globally
More than $3 billion Second largest
confectionary brand
globally
Task 1: Product and Organization