Introduction to Marketing

INTRODUCTION TO
MARKETING

Table of Contents
INTRODUCTION TO MARKETING............................................................................................1
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Question 1........................................................................................................................................3
Marketing Mix............................................................................................................................3
Explaining how a business use marketing to remain competitive in market..............................4
Question 3........................................................................................................................................5
Ansoff Matrix..............................................................................................................................5
Question 4........................................................................................................................................6
Digital marketing to improve performance and growth..............................................................6
CONCLUSION ...............................................................................................................................6
REFRENCES...................................................................................................................................8
Books and Journal.......................................................................................................................8

INTRODUCTION
Marketing is a term which advert to activities a company or any organisation proceeds to
boost up and upgrade the buying and selling of a goods, services and products. This is the
concept which is acquired for introducing the goods and services in the market and towards the
targeted consumers in order to raise or increase the efficiency and profitability (Baker and Saren,
2016). In this context there is explanation about the marketing mix and the factors that will going
support the company to get more opportunities and get competitive advantages in the market.
Also, there is explanation on Ansoff matrix that will help any organisation to find competitive
advantages.
MAIN BODY
Question 1
Marketing Mix
Marketing mix include or engage several area or domain of marketing plan. The concept
marketing mix advert to a general classification that consider four ps and that is product, price,
placement and promotion. Marketing mix also advert to the group of activities that any
organisation used to upgrade their goods and services. There are 7ps that are applied or used to
make the consumer value that are mentioned below:
Product: Product is a term that advert to complete products that are used to fulfil and
complete the needs and requirements of the consumers. This is the tangible item which is capable
to complete the requirement and demands of the customer. This will going to provide the value
and option in order to create large customer base.
Price: Price that advert to or defined as monitory cost that is set by the company on their
product in order to sell their goods. Price of any goods and services should be low so that it can
cater high value as compared to price ( Dunnett, Hamilton and Piacentini, 2016). These strategies
lead to purchase the goods by the organisation.
Place: This is kind of good sold which is much essential to consider when identifying the
area or place of distribution. It is very required for the company to find that location or that place
which is at good location so an consumers can purchase the goods easily and easily accessible
for them.