Introduction to Marketing

Introduction to
Marketing

TABLE OF CONTENTS
INTRODCUTION...........................................................................................................................3
1. SWOT and Porter five forces framework................................................................................3
2. Key marketing segments in UK at DACIA.............................................................................4
3. Analysis of current marketing mix strategy used by Dacia.....................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODCUTION
Dacia is one of the automible company producing various new fucntional gaining
syenrgy on best innovation and creative designs cars where they are manufactured with best
machinery stanadrds. The report will be analysisng intrenal and external indystry factors
impactin businesses and various innovatove marketing segments, to target consumers and also to
leverage new quest horizons widley. The report will be analysing marketing mix factiors and
what new competitive strategies can be framed on new quest goals for keen scenarios to be
widley grow among revenu standards, and goodwill parametrs.
1. SWOT and Porter five forces framework
DACIA is one of the oldest high glolbal brand offering Romanian cars that has been
offering best French care manufactirers. The intrenal analayis fundamentally will enable analysis
of businesses to grow widley on largere paradigms and to analyse various fcators which have
been impacting business efficiencies (Abdelkafi and Pero, 2018).
 Strengths: The brand has good quality standards within autmobile engines and also has
varied new scope among consumer goodwill paradigms, it has been building new growth
scenarios wihin fucntional scenarios.
 Weaknesses: The weakness on other hand is based on the fact that rising automobile
competion in global indistry is widley impacing revenue targets, aslo new technplogy
demand among consumers has wide fucntional impact.
 Opportunities: Dacia has also marketing competitive opportunitues where the brand has
large growth business expansion to be worked on, and also to enter into unatpped aresas
where new target customers market can be reached on.
 Threats: Dacia ha large busines threat form extrnal gloabl competion, new mechanical
technology demand among consumers and also for rational global goals adventures.
Threat of internal factors are widley high as brand efficiency has large business growth
impact and also goodwill of customers has competitively reduced.