The Importance of Marketing and Digital Marketing for Business Growth

INTRODUCTION TO
MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Explain what is meant by marketing? Discuss about how 7ps are used to create customer
value?..........................................................................................................................................1
2. Explain how business can use marketing for being competitive? Use of Swot analysis to
explain your answer....................................................................................................................3
3. Describe Ansoff's Matrix. How can business use Ansoff's matrix to become successful?.....4
4. Explain how business can use digital marketing to improve performance and growth..........5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Marketing is practise of advertising, promoting, manufacturing and distribution of
product and services. It creates more competitive advantages while attaining customer
satisfaction as well as follows market trends in terms of their market expectation. Marketing
objectives is having brand's which defined goals where it intention of marketing team to provide
information for top level review to support (Jamalovna and et. al., 2020). The marketing purpose
are conduct its major work to regulates on the basis of marketing strategy.
As per this report, the organisation is Tesco it is British multinational groceries and
general merchandise retailer headquarter in Garden City, Welwyn, England. This is one of third
largest retailer in world measured by gross revenues. According to report it contains topic about
description about marketing and 7ps of marketing mix where product and service strategy, about
ensuring through effectiveness in distribution on product and service. For inform customers
about existence of product and services and presuding through in purchase. Business can use
marketing to competitive (Krizanova and et. al., 2019). Through using of digital marketing to
improve for its performance and growth.
MAIN BODY
1. Explain what is meant by marketing? Discuss about how 7ps are used to create customer
value?.
Overview of Marketing:
The marketing emphasis about refers about to activities on company undertakes to
effectively promote for buying or selling on product or service. Marketing includes advertising,
selling and delivering for product consumer or other business perspective. In perspective of
Tesco company, their marketing team is usually about to target medium size income people for
fulfil their demand and supply in proper manner. It is having one of practise about to generalise
where it persuade to buy them. It construct towards marketing mix for enhancing more detailed
explanation for effective competitive advantages.
 Product: The company product through having specification to added for having
variety of cloths, stationary, cosmetics and other appliances in financial services. As per
experience to creates better expand on product lines which creates customer valued
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