Coca-Cola Company: Effective Advertising Strategies for Reaching a Wide Customer Base

Marketing
Marketing
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Marketing
Introduction
Generally, advertisement is the process of persuading customers in the marketplace to purchase a
certain product or service. The objective is to impart a persuasive message on the products or
services available in the marketplace. The goal of advertisement is to reach customers in
business thus increasing the economies of scale. The advertising organization need to know the
audience before it employs the advertising procedures (Bigat, 2012 p.89). In order to describe the
concept of advertisement, Coca-Cola Company was used in the discussion.
Coca-Cola company introduction
The Coca-Cola Company is an American corporation that deals with production of nonalcoholic
drinks in the world (Ang, 2014 p.37).The company uses different advertisement strategies to
reach their customers in the marketplace. Most of its refreshment drinks are advertised in
different channels. The goal of the advertisements is to reach large number of customers thus
enjoying profits. Coca-Cola Company reduces the syrup which is then sold to various enterprises
in the world who hold different locations.
The Coca-Cola Company (Bigat, 2012 p.119)

Marketing
The Agency
The Coca-Cola Company only produces syrup which is sold to the different bottlers in world
who have the Coca-Cola franchise. Most of the Coca-Cola bottlers tend to operate in different
destination with different segments. The bottler’s agencies collaborate with company to sale the
products to the customers in the marketplace on their behalf. The bottlers then sell the products
to retail shops, to the vending machine centers and also to food distributors who always uses the
Coca-Cola refreshments (Bigat, 2012 p.129)
Campaign
Frankly speaking, Coca-Cola Company has been a most prolific in the marketing history .The
motive of the advertisement is always to reach the popular cultures in world and also to reach the
society at large (Keller,2016 p.42).Advertising nonalcoholic advertisements reaches most of the
people in the market place and that’s why the company has employed more resources. There are
number of issues which indicates the advertisement level in Coca-Cola Company. The first
aspects shows the logo and brand image of the company. Most of the products sold by Coca-
Cola Company are recognizable in the whole world. Coca-Cola Company has soft drinks which