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Introduction to Marketing Assessment - Marks and Spencer

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Added on  2020-10-22

Introduction to Marketing Assessment - Marks and Spencer

   Added on 2020-10-22

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Introduction tomarketing assessment
Introduction to Marketing Assessment - Marks and Spencer_1
Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY ..............................................................................................................................3Marketing audit to analyse current performance of business......................................................3Research on market segmentation...............................................................................................7Marketing mix of Marks & Spencer...........................................................................................8Analyse current marketing strategy and to meet requirement of suggested segment.................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
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INTRODUCTIONMarketing is a management process by which company develop its services and productsthrough various concept that help them to approach its new ideas towards the customer. It is theprocess in which organisation analysis about customer needs and explore new technique tosatisfy the needs of the customer. Marketing department has various roles and responsibilitiesthat include advertising, selling, promotion and delivering of products to consumer or otherbusiness houses. With this different types of activities they create the demand of their product inthe market. It also help company to sustain for a longer time in the market and to attract morepotential customers for its product and service. Under this assignment the marketing activities ofMarks & Spencer is mention which operate its business in the retail sector (Hamilton, Spencerand Ring, 2013). The company is situated in Westminster, London as British brand which deal inclothing and food products. This assignment cover market audit of M&S and it acknowledge themarketing strategy that is implemented by management. Along with this market segmentation totarget customers are discussed that help to retain business for a longer period. MAIN BODYMarketing audit to analyse current performance of businessWith the marketing process an individual is attracted towards the product or service thatis offered by the company. To execute marketing in a efficient way, an organization is requiredto analysis market. With this a company predict out that by which changes company develop aloyal customer base for its products. As the opinion, preference and review from a customer helpthe organisation to do essential changes in company product or service (Wilson and Beard,2014). The Marks & Spencer is a huge company in retail market which own more than 1000stores only in UK market. A part from this M&S is operating its stores globally so company hasto face tough competition from other local competitors also. In such a circumstance it isimportant for M&S to do marketing audit it help company to find actual position of organisationin the market. To do the marketing audit the micro and macro environment with variousmarketing strategies of organisation is discussed in a detail manner.Ansoff matrix
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