Strategic Management Case Study

Strategic management case
study

Table of Contents
INTRODUCTION...........................................................................................................................3
Background information of M&S................................................................................................3
Methods of development used by M&S......................................................................................3
Leadership style-..........................................................................................................................6
Change management-...................................................................................................................6
Sustainability-..............................................................................................................................8
Recommendations........................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
Strategic management reflects setting objectives, determination of goals, analyse the
competition of the company. Basically it shows the management of resources of the company to
accomplish the goals (Velikorossov, 2020). This report defines a company called Marks and
Spencer, it is a British multinational retailer, trade in clothing, home products, financial services
and food products. This report shows the relevant strategy implemented by M&S in their work,
apart from this method of development, and various leadership styles has been defined in this
report. Various change management models and their impacts on the company has elaborated in
this report. Besides this, what should be the future sustainability strategies adopted by M&S has
explained in this report. Apart from this numerous recommendations to the company is also
consisted in the report.
Background information of M&S
Michael Marks and Thomas Spencer is the founder of this company, established in 1884.
As it is a UK based company so its headquarter is also located in London. Marks and Spencer
plc operated in the glob, it is serving millions of people from their product. The major product in
which they are dealing is food, clothing, home and financial products. It is currently having
approx 950 stores in London, the major stores are of food, now it has opened their food delivery
services online as well.
Company gives more emphasis to the quality rather than quantity, there for it has
become the most liked companies by the customers. The business strategy of M&S is to provide
variety and differentiation in the range of product they are offering to its customers, so that they
also get something new and change in the products which they are using on daily basis, this will
stop the customer to switch. M&S is emphasising cost reduction as well, they are trying to
provide affordable products so that any consumer who is rich or belong to middle class can
easily buy the product. As the company is selling the products under its own brand so market
penetration is always been an important part of this company.
The another strategy which the company has adopted to survive in the different market of
different countries is merger and acquisition. To set the presence of M&S in different countries it
got merged with the big name and famed companies to earn profit and create an image among
people.

Methods of development used by M&S
There are various strategic tools used by M&S in order to grab the objective or expand its
business operations. Some of the tools includes:
Ansoff matrix:
This is one of the major strategic tool which could be used by M&S in order to develop
strategies regarding future or helps in the expansion of the business of the company. According
to this matrix there are 4 strategies which M&S can adopt while making strategic planning:
Market penetration:
M&S by adopting this strategy may increase the sale of its existing product in the
existing market which on the one side help the company in achieving its sales objective while on
the other hand this technique proves to be safe for M&S because of prior experience and
knowledge of the market.
Product development:
M&S may adopt this strategy to launch its new product in the existing market. This
means that this strategy gives advantage to M&S in terms of more expanding its existing market
share through the launching of new product.
Market development:
If M&S wants to enter into new market through its existing products then it can adopt this
strategy. This strategy helps the company to expand its business by capturing share in the new
market through the sale of its existing products.
Diversification:
This strategy is completely different from the above three strategies which focus on
launching of new product in the new market (Loredana, 2017). This strategy proves to be risky
for M&S because in this strategy the market and product both are new and there are chances that
the product may not been able to survive and bit the new market as expected.
Porter's generic strategies:
According to Porter's generic model there are broadly three main strategies which M&S can
adopt in order to develop its business. These strategies are:
Cost leadership: