logo

Marketing Strategy for Woolworths

   

Added on  2020-05-28

10 Pages2302 Words91 Views
 | 
 | 
 | 
Running head: INTRODUCTION TO MARKETINGIntroduction to marketingName of studentName of UniversityAuthor note
Marketing Strategy for Woolworths_1

1INTRODUCTION TO MARKETINGTable of ContentsWeek 1: Overview of Marketing: Creating Excitement and Value.................................................3Week 2: Strategic Planning & the Marketing Environment............................................................4Week 3: Marketing Research and Decision Support Systems.........................................................5Week 4: Consumer and Business Market Behavior........................................................................6Week 5: Market Segmentation, Targeting and Positioning.............................................................7References........................................................................................................................................9
Marketing Strategy for Woolworths_2

2INTRODUCTION TO MARKETINGWeek 1: Overview of Marketing: Creating Excitement and Value The purpose of the task is to evaluate the different marketing concepts related to thebusiness organisation Woolworths in Australia. As a marketing consultant, it is my responsibilityto visit the retail company and to select a particular brand product that manages the variousmarketing concepts including the value created through marketing of products and services,strategic planning, marketing research, business market and consumer behavior along with themarket segmentation, targeting and positioning. The most important products that can createvalue and excitement among the customers are the food and drink items (Woolworths.com.au2018). I have chosen Jim Beam’s brand to demonstrate the marketing concepts that can createvalue for the customers as well as influence their buying behaviours. The drinks businesses ofWoolworths include major branded liquor items such as Jim Beam. As a marketing consultant, Imade sure to check the liquor items and at the same time reviewed the opinions and feedbacks ofcustomers to understand whether value has been created for them and they have been keptsatisfied or not. The company has also innovated the offers and provided additional discounts foroffer value for money products and at the same time, create convenience for the customers tomake purchases. The customers are the focus of the company, so it is important for Woolworthsto place them at the heart of business and understand their needs and requirements. The actualprice of Jim Beam White Label Bourbon and Cola cans are worth of $88 and with the purchaseof two or more, additional 20 percent discount is provided as well. The product brand, i.e., JimBeam has provided new and innovative products including Devil’s cut bourbon, black labelbourbon and double oak bourbons, which are new flavors and have managed to create a sense ofexcitement and happiness among the customers (Wilson et al. 2012). The bourbon whiskey withzero sugar cola is new in the market and it has favored the choices of health conscious customers
Marketing Strategy for Woolworths_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents