Internet Marketing Strategies and Trends
Added on 2020-06-06
17 Pages4763 Words75 Views
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INTRODUCTION TO MARKETING
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3PART 1............................................................................................................................................31.1 Explain the elements of internet marketing...........................................................................31.2 Evaluate the internet marketing mix......................................................................................41.3 Compare internet marketing tools, e-Tools that will be used................................................61.4 Examine how the interactive order processing will work.....................................................8PART 2............................................................................................................................................92.1 Search engine marketing mechanics......................................................................................92.2 Opt-in Email Marketing.......................................................................................................102.3 Online Public Relations.......................................................................................................112.4 Use of digitalized medium...................................................................................................11PART 3..........................................................................................................................................123.1 Conducting Secondary Market Research.............................................................................123.2 Online Survey......................................................................................................................133.3 Electronic customer relationship marketing........................................................................14PART 4..........................................................................................................................................144.1 Outline for internet marketing plan for Smart Restoration.................................................144.2 Pay per click advertisement.................................................................................................15CONCLUSION .............................................................................................................................15REFERENCES..............................................................................................................................16
INTRODUCTIONInternet marketing is popularly used in today scenario. Social media, socialbookmarking, e-mail marketing and other tools are used for internet marketing. Internetmarketing is the fastest growing industry in present world. It is very helpful to reach largecustomer. Smart Restorations Limited is a small medium enterprise which deals in refurnishingand used office furniture. They want to growth in digital marketing and give tough competitionin market. This study helps to Smart Restorations Limited to find suitable and effective toolswhich is helpful for internet marketing.PART 11.1 Explain the elements of internet marketingThere are many types of techniques and method available for internet marketing. meanspeople reach more and more to website on single click. The problem is to select the appropriatetechnique which will be suitable for the business. The main goal of internet marketing is todevelop the website which attract more and more customers to visit the sites and became thecustomer of the company. Generate link of business which helps out to reach easily to website.The key elements of internet marketing:DesigningA well design website attracts more customer. The main motive of website should beconvert visitor into customers. The design of website is super important for internet marketing.Content Content is a part which describer product or services. It is written matter of particularthings. The main aim to provide all information on single click. Content should be done in easyformat which is easily understood by viewer. Search engine optimizationit is a process by which we can get our website registered so when the customers searchwith key world of business name they can easily get name on search results of engines.PromotionPromotion real picture, videos and feedback of products and services is important ininternet marketing. Customers like to purchase goods from the place which is known and onwhich they can trust. To promote the products and services internet marketing help indeveloping websites which includes the reviews and feedbacks of other customers which help3 | P a g e
customers in building trust on business. Customers and viewers attract to see completedescription of products.4 P’s of Marketing- product, price, promotion, place was originally proposed by JeromeMcCarty (1960) and still is used as an essential part of formulating and implementing marketingstrategy by many practitioners (Chaffey at al. 2009)E-commerce- refers to both financial and informational electronically mediated transactionbetween an organisation and any third party it deals with (Chaffey, 2006) E-business- all electronically mediated information exchanges, both within an organisation andwith external stakeholders, supporting the range of business processes.Internet micro and macro environment The micro-environment, sometimes known as ‘operation environment is the immediate marketplace of an organisationCOPA:1.Create - create remarkable content2.Optimise – optimise this content for search engines (SEO)3.Promote – promote your content through Social Media4.Analyse – analyse your data to see what is working and what’s notwww.bluleadz.comThe successful internet plan takes strategic planning and hard work. If person can do it correctly,it will continue to grow own business. 1.2 Evaluate the internet marketing mixThe internet marketing mix is similar to marketing mix but in interne marketing mixprices, place, product, promotions, physical evidences, people and process are related to digitalcontext. Internet Marketing planning of any organization includes the evaluation of internetmarketing mix which can be done in following manner.4 | P a g e
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