Internet Marketing Assignment(IM)
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Added on 2020-06-06
Internet Marketing Assignment(IM)
Added on 2020-06-06
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Internet Marketing
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Elements of internet marketing........................................................................................11.2 Evaluating internet marketing mix...................................................................................21.3 Comparing internet marketing tools.................................................................................31.4 Interactive order processing.............................................................................................4TASK 2............................................................................................................................................52.1 Mechanism of search engine marketing...........................................................................52.2 Suitable opt-in email marketing newsletter......................................................................62.3 Guidelines for best practice in online public relations.....................................................82.4 Businesses use new digital media communities...............................................................8TASK 3............................................................................................................................................9(Covered in Poster)...............................................................................................................11TASK 4..........................................................................................................................................11CONCLUSION..............................................................................................................................13REFERENCES .............................................................................................................................14
INTRODUCTIONInternet marketing is an important activity which is uses as a promotional tool in businessorganisations. In this process digital technology provides its own contribution to buildappropriate relation with customers easily. Internet marketing includes online processing,advertising, blogging, and Email processing which is used to communicate with consumers andindividuals. Through this process a firm can easily spread information of their products anservices in target market. Basically internet marketing is a inexpensive way to reach oncompany's target and expend its size as well (Roberts and Zahay, 2012). This project is based onSmart Restorations Limited which is a small firm and they specializes in buying or selling andrefurbished office furniture systems. This report includes various elements of internet marketing,evaluation of marketing mix, interactive order processing, Mechanism of search engine andSuitable opt-in email marketing newsletter. It also represents guideline for best practices inonline public relations, use of new digital media communication, secondary market research anddesigning of online survey by using of electronic customers relationship. At last it includesinternet marketing plan and uses of pay per click advertising. TASK 11.1 Elements of internet marketingInternet marketing is very important for a organisation to build effective marketingstrategy to build strong connection with customers easily. This process includes variouspromotional activities through online processing and different kind of methods for distributionas well. Through these elements Smart Restorations Limited can easily provide appropriateinformation of about new products and services to consumers an individuals. There are variouselements of internet marketing is situated below - Appropriate content: This is most important elements of internet marketing which isused to build strong communication with customers. So for this manager and content writerneeds to get specific information of organisation to put it in official website with specificmanner. These content should have to be easy and understandable for customers to build positiverelation with them (Fritz, 2013).Search engine Optimization: These kind of things help to gather proper informationabout organisation, its products and services through official website. For this Smart Restorations1
Limited needs to build some unique features, logo and attractive content that helps to make themdifferent from others. These kind of search engine helps to build effective and appropriaterelation with customers.Effective strategy: For Smart Restorations Limited, it is very important to makeeffective strategy that helps them to get business objectives and goals easily. In this process theycan use internet marketing to expend organisation's structure properly. Digital technology alsohelping them to implement business process and policy in appropriate manner. These strategyhelping them to get various opportunities and implementation of internet resource in appropriatemanner (Bailey, 2011). Blogging and effective promotions: This is a important resource that helps to buildadvantages for organisation to easily sell their products in target market. In this process bloggingand different promotional tools help to spread information of organisation's products andservices in market to build awareness for consumers. These kind of terms helps to build positiverelation with customers and get effective growth as well.1.2 Evaluating internet marketing mixMarketing mix is a important process for a organisation to get appropriate information ofcustomers demand and market need to produce effective products easily. Smart RestorationsLimited can use this process to build effective structure of their organisation in market. In thisprocess internet marketing helping them to appropriate information of market demand accordingto various changes and new trends. Through this they can easily build effective strategy to attractmore customer toward their services. There are various elements of internet marketing mix aregiven below - Product: These are assets of a organisation that helps to build appropriate relation withelastomers. In this process organisation build a research process to get information aboutcustomer needs and demand from organisation and its products to manufacture quality goodseasily. In it internet marketing also helping to Smart Restorations Limited to provide theirproducts and services through online mode to sell their products and build relation withindividuals directly (Jobber and Ellis-Chadwick, 2012).Place: This is a important element for a organisation to provide and distribute productson specific location according to customers need. Now a days individuals appreciate internet2
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