Introduction to Marketing: Assignment
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Added on 2020-10-23
Introduction to Marketing: Assignment
Added on 2020-10-23
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INTRODUCTION TOMARKETING
Table of ContentsINTRODUCTION...........................................................................................................................1TASK...............................................................................................................................................1P1. marketing techniques used to market products in two organisations.................................1P2. Limitations and constraints of marketing.............................................................................2P3. marketing research to contribute to the development of its marketing plans.......................3P4. marketing research for marketing planning.........................................................................3P5. how and why groups of customers are targeted for selected products ...............................5P6. coherent marketing mix for a product .................................................................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONMarketing is very essential in order to increase the sales of a company. It is a concept thatincludes introduction of such products which aims to satisfy every needs, requirement anddesires of potential customers in a market. For getting success in the economy of market it isvery necessary to adopt a good marketing strategy (Aras and et.al., 2017). In this followingreport, techniques of marketing along with their limitations and constraints has been discussed.Importance of marketing research in development of marketing plans has been analysed.Marketing research has been used in planning perfect marketing strategies. Explanation oftargeted customers has been provided.TASKP1. marketing techniques used to market products in two organisationsThe marketing strategies used by Kellogg and horlicks are as under Product Development – product development means development or new product in anexisting market . By introducing new flavours of their products , according to the taste andpreferences of the customers . Market Development- market development is a strategies which is associated with thedevelopment of new market for the existing product . Kellogg has entered into the new marketfor the kids (Coco Pops, Moons and stars)and special K, Bran flakes for the health consciouspeople . They also have family size big packs and little packets for travel. On the other handhorlicks grab the market by introducing the women horlicks for women. Branding – A brand is the identity of the every product. It can be identified by the name,initials, logo, symbol, colour or slogan . Both Kellogg and horlicks have made their position inmarket at very high level, they are easily recognised by their uniqueness. Relationship Marketing – Relationship marketing is the marketing that is aimed atdeveloping the relationship between product and customers (Datta, Ailawadi and van Heerde,2017). It focuses on maintaining a long term relations with large customers. Kellogg and horlicksis using a strategy called "Direct Mail Drive" to communicate with over 1.5 million customers1
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