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Introduction to Marketing of Lidi

   

Added on  2020-10-23

13 Pages3772 Words301 Views
INTRODUCTION TO MARKETING

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3TASK 1............................................................................................................................................31. Conducting marketing research on current UK Grocery retail market...................................3PESTLE analysis- ...........................................................................................................................4TASK 2............................................................................................................................................8Determination of which segments of Lidi will provide higher yield of customers. ..................8TASK 3 ...........................................................................................................................................9Description on the 7 P's of marketing and its relevant approaches. ...........................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11

INTRODUCTIONThe effective planning is one of the essential elements in order to develop and ensuresabout marketing objectives. Without proper planning, activities can be inappropriate. Theinternal and external factors can influence the overall activities of marketing. Under this, it is essential to understand the main ethical issues that how an enterpriseprovide products to customers and perceived by them and it can affect the success to anenterprise (Wilson, McCabe and Smith, 2018). The present report will focus over activities of Lidi, as it is the main competitor ofTESCO and Lidi works as Grocery retail market in UK. current UK grocery retail market. Inaddition to this, it covers following aspects such as identification of specific areas for products;customer segmentation and 7 P's Marketing Mix model to target identify segments. The maincompetitors of this organisation are Morrison, Sainsbury’s and Tesco. The main aim is to providethe depth insights about the each activities of an enterprise. MAIN BODYTASK 11. Marketing Research on current UK Grocery retail marketIn order to conduct market research activities on the effective phase, it is essential tocover following things as SWOT, PESTLE, Competitor matrix, Boston consulting Matrix andAnsoff matrix. SWOT Analysis- SWOT analysis is helpful to measure and understand strengths and weaknesses. With the help ofthis, an enterprise gets help to develop and formulate strategies that will be helpful to deal withorganisational activities. This is defined in the following manner - Strengths- 1.In this, strong organisational structure allows the firm to sell its products at incrediblylower rates.

2.Under this, there are number of stores in the entire UK, and it giving the great exposureto its customer by prioving variety of products.. 3.This enterprise is having strong online presence and selling. 4.It is having almost 10000 stores across the Europe so it can be said that it is plasyingmajor role in relation to attract the wide number of customers. Weaknesses 1.This firm is relatively small as comparison to other brands. 2.The major weakness of this firm is having large number of rivalries. Thus, it affects thewhole activities in large manner. Opportunities-This enterprise works to capture strong hold in European markets. This firm is taking various activities in order to have expansion into growing economieslike Africa, Asia etc. With the help of innovation, this firm is able to have large expansion (Bernstein, 2018). Threats-1.In this, the expansion of international brand will work as to have enhancement in increasecompetition. 2.Affordable rates of products so that they can able to compete with other retail chainstores presents in UK.3.One of the major threat under this is to bring changes as per the conditions of market orit is time consuming and costly process. \Competitors- The one of major competitor of this brand is as are Tesco, Morrison’s and Sainsbury’s. PESTLE Analysis- It is essential to determine PESTLE analysis of Lidi to have potential expansion into UK marketso it is able to earn large amount of productivity and profitability. This is defined as- Political Factor- Under this there is number of political and legal factors that affect the workingof UK Grocery Retail Sector (Bernstein, 2018). In this way, This retail firms are obliged tofollow all rules and regulations that have its direct impact over competitors policies and

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