Business Strategy Assignment: Vodafone Plc

Added on -2020-06-06

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Business Strategy
Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1............................................................................................................................................1P1 Impact and influence the macro environment........................................................................1(I) PESTLE model for environmental analysis:.....................................................................2(II) Ansoff’s growth vector matrix to measure the business's strategic positioning..............3TASK 2............................................................................................................................................4P2 Organisation capabilities and internet environment..............................................................4(I) Concept of strategic capability .........................................................................................4(II) ‘VRIO’ model to determine the strategic capabilities......................................................5(III) Identification of organisation' s strength and weakness.................................................6TASK 3............................................................................................................................................8P3 Porter’s five forces model of telecommunication sector.......................................................8(a) Rivalry with Existing Competitors: .................................................................................8(b) Bargaining power of Buyers: ...........................................................................................9(c) Bargaining power of Suppliers:........................................................................................9(d) Threat of new entrant:.......................................................................................................9(e) Product Substitutes: ........................................................................................................10TASK 4..........................................................................................................................................10P4 Applying Bowman’s strategy clock model, examine the strategic direction and options...10CONCLUSION .............................................................................................................................12REFERENCES..............................................................................................................................13.......................................................................................................................................................14
INTRODUCTION Business strategy is identify as a long term action plan which is design by theorganisation to accomplish a particular goals and objectives. It is a master plan which is apply bythe each and every enterprise with motive to secure a competitive and strong position inmarketplace. It is also essential and beneficial for the company to attract large number of thecustomers in limited time duration. Main aim of the enterprise is to develop effective strategy inbusiness is to achieve effectiveness, mobilising resources, utilising and perceiving opportunities,securing advantageous position, directing behaviour and efforts, meeting threats and challengesand gaining command over the effective situation (Ackermann and Audretsch, 2013). All theseare highly important and useful for the organisation to gain competitive edge and benefits easily.This report is based on Vodafone, It is a British multinational telecommunication industryheadquartered in London, UK. This report is based on different tasks which includes PESTLEAnalysis, Ansoff’s growth vector matrix and many other that effects on business operations.Organisational capabilities and internal environment is also determined in this study. Bowman’sstrategy clock model and g Porter’s five forces model are also evaluated in this project. TASK 1P1 Impact and influence the macro environmentVodafone's is a telecommunication company which apply different macro and microfactor that are highly effects on business operations and activities in an effective and efficientmanner. There are different elements that effects the company capability to services theircustomers and establish business operations. External environment includes two factors such asmacro and micro that highly influence on the marketing and business strategy. It's also impactedon the process of decision making regarding achievement of long term growth and success inmarketplace (Annabi and McGann, 2013). This factor includes PESTLE analysis which effectedits performance and profitability in a direct and indirect manner. This force cover six elementssuch as Political, Economic, Social, Technological, Legal and Environmental. Description andeffects of these factors are determined as below: 1

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