International Journal of Behavioral Nutrition and Physical Activity

Running head: INTRODUCTION TO MARKETING
INTRODUCTION TO MARKETING
Name of the Student
Name of the University
Author Note

INTRODUCTION TO MARKETING1
Introduction
The main objective of this paper will be to discuss about the impact of wearable
technology on the lifestyle of the consumers in the region of Australia as well as in other parts of
the world. It can be seen that in the last decade, there has been a rapid popularity in wearable
technology which includes activity trackers, smart watches and smart clothes. Organizations
along with the consumers has already started to use different devices of variety of applications,
and there is no slowing down of using these wearable devices and getting the benefits from them.
Concept of wearable technology has thus become popular, and the benefits of using this will be
discussed in this paper.
Concept of Wearable Technology
The term wearable technology can be regarded as smarty electronic devices which are
used to identify, analyse and exchange the information regarding body signals and ambient data.
They possess different applications, and wearable devices like activity trackers are examples of
Internet of Things. Apart from their commercial usages, wearable technology is also used in
navigation systems, healthcare and advanced textiles (Attallah and Ilagure 2018). It can be stated
in this context that wearable technology are the result of advancement in the area of technology,
and it can be stated that this advancement or improvement has increased both the competition
between the business houses and satisfaction level of the consumers. This has forced to alter the
lifestyles that are followed by the people across the world, and implementation of this wearable
devices has radically changed the overall lifestyle of these people across the world (Gimhae
2013). There are different kinds of wearable technologies that are used through different
products like Glass Explorers from Google, Smart watches from organizations like Motorola,

INTRODUCTION TO MARKETING2
Pebble and Apple, Activity Trackers, Smart Jewellery, Head-Mounted Optical displays and
Earbuds. But, it can be stated here that one of the major limitation that hampers the usage of
these wearable technologies are the limited capacity of the batteries that are installed within these
devices (Stephenson et al 2017).
Advantages and Disadvantages of Wearable Devices
The most important advantage that is possessed by these wearable technology is staying
connected. Improvement in the area of technology has increased the competition between people,
and it has become difficult to stay connected with the peers, colleagues and friends in this global
competitive business world. The devices used in wearable technologies can help a person to
attend the incoming calls, alert them about the messages, emails and lots more activities without
checking the mobiles on continuous basis. Location of the phones can also be done if they are
lost, which has helped many users of these wearable devices, apart from connecting the phone
with the Internet of Things devices in residences of the people (Ching and Singh 2016).
Controlling the temperatures and switching on and off the lights can be made by sitting in a
place, which also helps the people to perform lots of activities through these wearable devices
while sitting in a place at home. Convenient tracking of the personal data related with health and
exercises are also another major benefitted that is enjoyed by the people across the world who
are using the wearable devices. Oncoming dangers can also be identified by the employees who
work in emergency and high-risk jobs like mining, firefighters and oil and gas employees. Heart
attacks and falls can be detected and the recorded data can be send immediately to the associated
people for any kind of assistances. Efficiency and safer lives are provided through the usage of
these devices (Brown, Ashley and Koh 2018).