Marketing Plan of the Smart Watches
Added on 2020-04-07
About This Document
Even though the smartwatch market in Australia started off in a sensible way, soon the industry made its way to the priority list of Australian consumers. A recent study showed that the sales of smartwatches have increased by 89 percent in the last financial year in the Australian market. IBM is an international IT company that is working with another company to launch a smart wristwatch in the Australian market that incorporates new and innovative software for exercise and fitness (Hollensen 2015). The organization still requires making an effective marketing plan and successful marketing strategies which can be helpful in launching a new product in the market (Armstrong et al. 2015). Therefore this report discusses the detailed marketing plan including a detailed assessment of Australia's business environment and implementation plan.
Marketing Plan of the Smart Watches
Added on 2020-04-07
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