STP Process of Head and Shoulders and Pantene

   

Added on  2023-01-18

9 Pages2402 Words65 Views
Marketing
STP Process of Head and Shoulders and Pantene_1
EXECUTIVE SUMMARY
The present report aims to identify the STP process of Head and Shoulders and Pantene
that helps the brands to attract the right customers towards there offerings and also helps in
reducing risk that they face related to marketing of the products and services. STP process helps
the brands to increase there efficiency and retain the customers for a long period. It is analysed
that Pantene is more successful in its application of 4P's as compared with H&S. Head and
Shoulders is required to work effectively in order to keep an effective position in market. This
study is helpful to both the brands as they can analyse where they are lacking behind in order to
implement right strategy for brand improvement.
STP Process of Head and Shoulders and Pantene_2
TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
STP marketing planning process.................................................................................................1
Effectiveness of marketing mix..................................................................................................3
CONCLUSION AND RECOMMENDATIONS............................................................................5
REFERENCES................................................................................................................................6
STP Process of Head and Shoulders and Pantene_3

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