Introduction to Marketing

INTRODUCTION TO MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Explain marketing and also define 7p’s of marketing mix?...................................................3
TASK 2............................................................................................................................................4
SWOT Analysis......................................................................................................................4
TASK 3............................................................................................................................................5
Ansoff matrix..........................................................................................................................5
TASK 4............................................................................................................................................6
How company can use digital marketing for growth of organisation....................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing is considered as a process in which business organisation focuses on marketing of
goods and services by using different promotional techniques such as advertisement, sales
promotion, and many more. In this report, the company undertaken named as Marks and
Spencer. It is well known retailing organisation that offer different variety of products such as
clothing, home product to its customer. In this assignment, marketing mix is explained in detail
manner. In addition to this, the swot analysis is used for analysing internal environment to
remain competitive at market place. The Ansoff matrix is also explained in this report to identify
strategic direction that helps in taking proper decision. Apart from this, digital marketing is used
by organisation to increase performance and growth of organisation (Baker and Saren, 2016).
TASK 1
Explain marketing and also define 7p’s of marketing mix?
Marketing is considered as an activity that help in generating, communicating and exchange
offering that provide value to its customer in order to satisfy them. Therefore, the main purpose
of marketing is to satisfy the demands of customer by providing them goods as per their need. In
addition to this, the marketing mix is used for satisfying the need and wants of customer. The
marketing mix is considered as an integration of various elements such as product, price, place
promotion, process, people, physical evidence and many more which is given below:
Product the product is considered as a thing that satisfies the needs and wants of customer.
If the organisation needs to improve new product than it is significant to produce high quality of
products and services at Marketplace.
Price it is important for business organisation to set affordable price for increasing sales and
profit in upcoming time period. In context of Marks and Spencer, they focuses on providing
products and services to its customers at affordable prices that helps them in increasing
experience level of customer in future period of time.
Place the business organisation provides product and services to its consumer in convenient
place that enhances experience of its customer. The main purpose is to provide product and
services as per their need in convenient place that helps company in satisfying their user during
particular phase of time period.