Introduction to Marketing: Strategies for Remaining Competitive

Introduction to
marketing

Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................2
Define Marketing....................................................................................................................2
7P’s of Marketing Mix...........................................................................................................2
how marketing is use by organisations in remain competitive using SWOT analysis...........3
Ansoff Growth Matrix............................................................................................................4
Use of digital marketing in improving growth and success...................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................6

INTRODUCTION
Marketing is defined as the sum total or combination of all those activities which have been
performed by the business organisation in order to present their products and services in front of
customers. These activities are majorly performed for the purpose of improving revenue and
profitability of organisation. Under marketing, several of strategies have been developed by the
organisation for developing their product in the market. The chosen organisation for this report is
Marks and Spencer which is a British multinational company dealing in food products, clothing
and footwear having headquarter in London, England United Kingdom. Marks and Spencer is a
well-known brand in the international market. Hence, the Marketing department of Marks and
Spencer well and developing several new strategies for the purpose of generating revenue. This
report include the meaning of marketing, marketing mix along with the functions of marketing
which help the business organisation in remaining competitive. In addition to this, it also cover
ansoff growth matrix along with its uses in the organisation and the use of digital marketing in
improving the performance and growth of organisation.
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