Nestle Business Analysis and Strategy

The provided document is a comprehensive analysis of Nestle, a multinational food and beverage company. It discusses the company's background, product offerings, marketing strategies, and challenges it faces in the industry. The report also touches upon the impact of technological advancements on traditional grocery retailing and how new players have disrupted this market. The conclusion emphasizes the importance of understanding these dynamics to inform business decisions within Nestle.

Nestle Group

Table of Contents
Introduction......................................................................................................................................1
Discussion........................................................................................................................................1
Operating sector, size, structure with goals, mission and values of Nestle................................1
Target customers and their expectations in terms of goods or services......................................2
Roles and support of employees to achieve goals of organisation..............................................2
Importance of training and development to organisation...........................................................3
Importance of role to organisation..............................................................................................3
Skill and knowledge needed to carry out the role.......................................................................4
Requirements of training and development need to be considered.............................................4
Analysis of organisation..................................................................................................................5
SWOT analysis............................................................................................................................5
Conclusion.......................................................................................................................................6
REFERENCES................................................................................................................................7

Introduction
Nestle is a business concern which is considered as a Swiss transnational food & drink
company and it is headquartered in Vevey, Vaud, Switzerland. It was founded by Henri Nestle in
the year around 1866. almost 152 years ago. Moreover, it is considered as largest food company
at global level in order to provide various products such as baby food, coffee, dairy goods,
breakfast cereals, confectionery, bottled water, ice- cream and many more (DARZENTAS,
2016). The present report will focus on mission, vision, values and operations of Nestle along
with SWOT analysis . It will also include roles of employees and training requirements for
achieving desired goals of the company.
Discussion
Operating sector, size, structure with goals, mission and values of Nestle
The Nestle is known as food and drink company which provides variety of products to
people in order to fulfil their actual needs and wants in proper manner. It is presently operating in
around 12 segments of consumer goods market such as baby foods, bottled water, cereals, candy,
coffee, prepared & packaged foods, dairy, drinks, food services, health & nutrition, ice cream
and pet care. It involves to garb more customers in market which facilitate to gain better profit
share in appropriate way.
Size & structure – The nestle company is operating at global level by serving various
product to people in order to fulfil their different needs, wants and demands properly. There are
around 323000 staff members who are working on regular basis to conduct operational activities
or procedures in proper way. However, it has approximately 447 factories and operates in 194
countries. Moreover, they have hierarchical organisational structure from top to bottom in
sequence of National manager, Zonal manager, regional manager the sales administration
executive & area sales manager and then tertiary in-charges and at last, sales distribution staff.
Goals
 It includes to purchase as efficiently as possible and provide education to customers
about product on regular basis (Deka and Roychoudhury, 2016).
 It involves to determine vendors in order to meet internal customer's needs at reasonable
prices and process documentation within reasonable time frames.
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Mission – The mission statement of Nestle is “We strive to bring customers foods that
are safe, bears high quality and provide optimal nutrient to meet psychological needs. Nestle
helps provide selections for every individual taste as well as lifestyle preferences”.
Values – Nestle has strong brand which are responsible for ensuring the continuity of
growth as well as profitability. Their support is responsibility of each and very associate.
Target customers and their expectations in terms of goods or services
The Nestle company is dealing in several brands and provide variety of products which
facilitate grab more customers in market to attain better profits respectively (Grey, 2014).
Previous and strong good will of brand provide support to gain appropriate sales and profitability
of business as people trust on them. However, there are various products which are provided by
Nestle such as baby foods, bottled water, cereals, candy, coffee, prepared & packaged foods,
dairy, drinks, food services, health & nutrition, ice cream and pet care. In addition to this, target
customers include people of every age group as it has variety of products to fulfil their different
needs and desires with satisfaction. For example, Maggi noodles & Kitkat is favourite for every
person and some of products are prefer as per season such as Koko Krunch, Nesquick Nescafe
ice is usually favourable in hot weather.
Customers of nestle expected from brand as it is sufficiently capable to fulfil actual needs
and wants of them as per changing trends of market. The given company has variety of products
as it deal sin different segments so that it able to fulfil different types of requirements of people
of every age group and lifestyle. However, it has been analysed that people easily accept new or
modified product due to satisfaction of its previous goods. Moreover, it will facilitate to maintain
strong profit share in market which provide help to achieve growth of business successfully at
global level (Joost and Metzenrath, 2014).
Roles and support of employees to achieve goals of organisation
The employees of every organisation is considered as backbone of business as they put
their effective efforts on daily basis to complete targets of company to generate desired
outcomes. It involves staff members and labours who conduct various operational activities or
procedures in an appropriate way in order to provide better quality of product to people in order
to satisfy them. However, there are several roles of employees which render support in
achieving goals of organisation and some of them are given below –
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Improve productivity – This can be described about appropriate efforts of employees of
Nestle which helps to boost up their regular outcomes in terms of attaining desires goals of
organisation successfully. It will render support to enhance goodwill of brand in terms of making
people loyal for the same in terms of ensuring long term profits.
Work on different tactics – There are different types of project and tasks are provided
by company so that staff members think critically and make effective strategies or policies in
order to complete the same in proper way (Leatherbarrow and Fletcher, 2014). They learn on
their level to improve skills or abilities to fulfil tasks in perfect way in respect of generating
maximum outcomes in Nestle respectively.
Importance of training and development to organisation
Training and development can be described as an effective events or programs which
provide support to employees for increasing their skills and abilities accordingly. Training is
carried out for specific targets but development organisation is continuous as ensures about
growth of the same. In context of Nestle, it is significant for them to conduct more effective as
well as efficient training and development programs in increase skills and abilities of staff
members as is beneficial for their own career and business growth in future. Some of
significances are given below –
 It will provide support to boost up performance of employees by increase their efficiency
of working in terms of enhancing their skills, abilities education and practical experience.
However, people become more capable to fulfil their roles & responsibilities in order to
contribute for organisational profits.
 It is helpful to increase productivity on daily and improve quality of products by
maintaining desired standards accordingly.
 Effective training sessions and seminars are supportive to overcome of weaknesses and
threats of business through increasing employee morale as well as their satisfaction.
Importance of role to organisation
There are different types of departments finance, human resource, marketing and many
more which are responsible for conducting different functions in proper manner. It involves
human resource department which is very important as it recruit staff for various functional
sections through evaluating their actual skills, abilities, educations and experience. It is helpful to
analyse desired skills or abilities so that they can fulfil their required duties or roles of specific
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position in Nestle. HR manager plays an important role in organisation in which few of them are
explained further –
 The hire appropriate candidate for different designations having effective skills,
education and experience top fulfil their duties appropriately.
 They make accurate strategies or policies to attract talent and provide appropriate human
resource to Nestle.
 They conduct required training and development to improve skills or employees in
respect of improving profitability of given organisation.
 The have various important roles such as resolving conflicts, maintain employees
relations, measuring incentives & rewards, establish effective work culture and
performance appraisal.
Skill and knowledge needed to carry out the role
Human resource manager required various kinds of appropriate skills and abilities such as
better communication, efficient motivation, management abilities, discretion & ethics. It is
helpful for managing people in organisation along with maintaining peaceful as well as healthy
working environment in proper manner. However, HR manager is required to gain an ability for
carrying out multitasking as they are required to conduct several functions including recruitment,
training, performance appraisal, solving conflicts and many more.
The of HR manager is required to gain appropriate knowledge about legal norms and
rules which are relevant to employment. It is necessary to follow overall legislations while
making policies or practices of the organisation to manage employees in proper way. In context
of HR manager in Nestle, they should have desired skills and knowledge as it helps to them
conduct overall function of human resource department accurately (Nemeth and et. al., 2016).
Requirements of training and development need to be considered
Training and development is required in every organisation as it helps to boost up
knowledge and abilities of staff members which facilitate to increase productivity in future.
However, there are various requirements of learning in order to achieve growth of business and
improve employee skills. Initially, to provide job related knowledge to employees and improve
productivity of organisation. Secondly, there are several projects which can be completed by
providing accurate training and learning in terms of generating desired outcomes successfully. In
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addition to this, to make workers capable for handling materials, machines, equipments, software
in efficient way so that they can complete their work on regular basis properly.
Analysis of organisation
SWOT analysis
The SWOT analysis is an effective model which facilitate to analysis respective
strengths, weaknesses, opportunities and threats of an organisation. It is helpful to improve
strong factors of business in order to gain better outcomes of with the help of them and threats
can be reduced through putting proper efforts accordingly. However, it is essential to evaluate
various strengths and weaknesses of the Nestle which provide support to improve profitability
along with decreasing problems of performance properly.
SWOT of Nestle
Strengths
 It can be considered as highly diversified organisation which deals in different markets
and sectors which facilitate grab more profit share respectively.
 Nestle is responsible for providing variety of products which is considered as strong
ability to seasonal economics as it serves several different segments of the market.
 It owns few of world's most recognised and trusted brands including Gerber which is
historically been major believable brand of baby food.
 It has well established relation with powerful brands, retailers and bears and effective
research & development department (Pottenger, 2014).
Weaknesses
 Nestle is dependent upon well established brands for its sales which can be considered as
vulnerable to any sudden changes in consumer behaviour.
 The company is highly dependent upon advertising to shape opinion of customers and
drive traditional sales. It will facilitate to boost up overall marketing cost with a
questionable outcome on investment.
 It involves a very high cost for introducing fresh brands to supplement older, less
fashionable food products.
Opportunities
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 They have a precious opportunity to focus on online retailing with the help of opening
new distribution channels like Amazon prime that can bypass traditional retailers.
 The people starts following changing lifestyle which facilitate to generate new
opportunities for modifying present product to fulfil the same. It will help to gain more
profits through implementing less cost in production process.
 It involve the beneficial chance created by increased mobility as well as car ownership
increase demand for candy, bottled water and snack foods which results into increase in
number of customers respectively.
Threats
 It include that there are large pressure due to high levelled retailers such as Walmart in
order to cut price which results into reduce in profit margin accordingly.
 The company have experienced disruption of traditional grocery industry in several
nations by new players including whole food markets and online retailers.
 There is a growing ineffectiveness of traditional advertising as people like advanced new
technological promotions including streaming video supplant traditional broadcast as
well as print media.
Conclusion
From the above report, it is conclude that Nestle is a business concern which is
considered as a Swiss transnational food & drink company and it is headquartered in Vevey,
Vaud, Switzerland. It has variety of product as it deals in several segments to fulfil different
requirements of customers in correct way along with achieving their satisfaction. Moreover,. it
involves roles of employees including improve productivity and work on different tactics in
order to attain desired gaols respectively.
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REFERENCES
Books and journals
DARZENTAS, J., 2016, September. Educating Students About Standardisation Universal
Design Relating to. In Universal Design 2016: Learning from the Past, Designing for
the Future: Proceedings of the 3rd International Conference on Universal Design (UD
2016), York, United Kingdom, August 21–24, 2016 (Vol. 229, p. 180). IOS Press.
Deka, M. and Roychoudhury, A., 2016, October. Seamless Integration of Technology with
People and Process Through In-House IT-A Case Study. In SPE Asia Pacific Oil & Gas
Conference and Exhibition. Society of Petroleum Engineers.
Grey, F., 2014. The consumer involvement station at the University of Melbourne. Health Issues,
(113), p.18.
Joost, A. and Metzenrath, A., 2014. Shortage of Skilled Labour, Occupational Health
Management and Leadership: What Can Be Achieved by Training. Sustainable
Economy and Sustainable Employment: Approaches to Measuring Sustainability in
Regional and Local Labour Market Monitoring, p.455.Hadley, F., Waniganayake, M.
and Shepherd, W., 2015. Contemporary practice in professional learning and
development of early childhood educators in Australia: reflections on what works and
why. Professional development in education. 41(2). pp.187-202.
Leatherbarrow, C. and Fletcher, J., 2014. Introduction to human resource management: A guide
to HR in practice. Kogan Page Publishers.
Nemeth, A. and et. al., 2016. Forest Fires: Republic of Serbia. E. & Central Eur. J. on Envtl. L..
22. p.85.
Pottenger, M., 2014. Incentives and Norms in Anticorruption Reform. Australian Journal of
Public Administration. 73(4). pp.482-490.
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