Marketing Management Presentation

Marketing Management

INTRODUCTION
Marketing is a platform to sales
 Marketing includes research, planning, advertising and promotional techniques to
increase the sales.
 Marketing management is a concept which reviews organisation's resources and
activities to increase its customer base, improve relationship with the customers by
providing them products and services as per their requirements.
 It helps the organisation to enhance its perceived value and brand image.
 The role of marketing manager is to examine resources and competencies, competitor's
cost structure, product differentiation, competitive positioning and other factors.

COMPANY ANALYSIS
 Nestle is world's leading health, and wellness
company.
 Nestle is a food processing industry which operates
in more than 194 countries in the world with
employee strength of over 339000 people.
 The organization serves numbers of products to the
customers.
 It includes products such as confectionery, coffee
and tea, baby food, dairy products, bottled water,
medical food, breakfast cereals, pet foods, ice
cream, frozen food and snacks. Nestle has around
450 factories in the world. Maggi, KitKat,
Nespresso, Smarties, Nescafé, Nesquik, Stouffer’s
and Vittel are the most popular brands of Nestle

SITUATION ANALYSIS
Porter's five forces model is an important tool that
analyses the level of competition within the
industry. Porter identifies 5 forces that
determine competitive intensity and
attractiveness of the industry.
 Threat of new entrants: Low
 Threat of substitute products: High
 Bargaining power of suppliers: High
 Bargaining power of customers: High
 Competitive rivalry within the industry: Low