Internet Marketing - Assignment
Added on 2020-01-28
24 Pages4683 Words61 Views
Table of ContentsIntroduction.................................................................................................................................2Task 1..........................................................................................................................................31.1 Explain the elements of internet marketing.......................................................................31.2 evaluate the internet marketing mix..................................................................................51.3 compare internet marketing tools (e-tools).......................................................................81.4 examine interactive order processing..............................................................................11Task 2........................................................................................................................................132.1 demonstrate the mechanics of search engine marketing.................................................132.2 Write the copy for a suitable opt-in email marketing......................................................142.3 Follow guidelines for best practice in online public relations........................................152.4 Demonstrate how businesses can use new digital media communities, e.g. file-sharing sites...............................................................................................................................................15Task 3........................................................................................................................................173.1 Conduct secondary market research................................................................................173.2 Design an online survey..................................................................................................18Market research to support customer relationship management...............................................183.3 Demonstrate the use of electronic customer relationship marketing..............................18Task 4........................................................................................................................................214.1 Produce an outline internet marketing plan.....................................................................214.2 Create a presentation on pay per click advertising..........................................................22References.................................................................................................................................24
IntroductionOnline marketing uses online activities to enhance its sales through digital technology. Internet marketing may be classified web marketing, e-mail marketing and social media marketing. Internet marketing includes e-trade, associate, promotional websites and marketing completed onsearch engines; email marketing will entail marketing and promotional marketing efforts throughemail messages to clients. Social media marketing entail s marketing through social internet working sites.Pictorial 1: the picture beneath suggests forms engaged in cyber marketinghttps://4.bp.blogspot.com/-JzlUbH9TtPE/Vsikvvtl4xI/AAAAAAAAAAM/hKjxTH8CPBU/s1600/2.jpg
Task 1State the components of online marketingHowever numerous procedures are available in the market for online marketing but it is aconcern of marketing head to decide which is best option for his or her enterprise. They should analyse online marketing is here to create presence of people on the company’s website, captureleads, change them to clientele, create recommendation, and replicate enterprise from the clients(Dilip Soman, 2010).. Discussed beneath factors are concerned for better and effective cyber marketing so that business can gain maximum results.LayoutCommercial enterprises are sought to be centred on developing a user friendly website in whichthey can talk to their clients directly and can resolve their issues. The prosperity of commercial enterprise depends upon the website created and consequently it will require them to be updated to ensure more people on website and to transform them into customers who can bring business for enterprise.Strategic content materialThe content of web page must provide broad understanding of rules, regulation,ways the clientscan process their work with the company and simultaneously their responsibility towards thecompany to comply with. Like downloading a record or clicking a link. Provide things away
Web page has to be capable enough to provide detailed description of business in which theydeal and troubles resolve by them.Through this clients can apprehend on enterprise activitiesand can provide a great deal and in exchange you can increase their confidence in the company’sproduct and increase income for the business. Despite the fact that the marketing supervisor mustprovide facts cautiously and simple so that the facts do not puzzle clients. All are guestsMerchandising on-line is set teaching where you change your client outlook by helping them toimagine themselves the use of the goods and offerings that the company is supplying, assist the purchaser understand and supply price to themSearch Engine OptimizationSearch engine optimization is a way through you can get your target audience. But it is not easyfor the mangers to achieve but they have to guarantee that they trace right clients, enlarge brandidentity and growth when internet site hits . Search engine optimization besides this includes theregular evaluation and examination of competition so they are capable of finding out what isbest for their website (Gale, 2009). It can be accomplished by means of developing an incredible commercialism approach which needs to be properly implemented and which last for long time desires.Spread out visibilityIt's aim is to expand the sector of enterprise with the aid of bringing in greater capable clients.It could be attain through online networking marketing and demands whole deal of determination.Pictorial 2: the picture beneath indicates the components of online marketing.
http://4.bp.blogspot.com/-C73C2As7LsI/UbDIjoCBj3I/AAAAAAAAAJ0/VlxdNay5OSs/s1600/internet+marketing+strategy.jpg1.2 Assess the online marketing mix It contains four foremost components that are base to achieve company's goal and capability client for individuals and agencies to achieve their want and desires through developing and replacing valuable commodity; those elements are price, product, place and promotion.ProductsEnterprise engaged in buying and selling should be capable enough to meet the clients desires and expectation. The techniques must be associated with form of resources that the business enterprise are presenting, they may be mainly motivated with the aid of the client's need and respectively depends upon clients attributes and product is developed as per their needs (Gale, 2009). All enterprise has to mould its strategies based on the resources they provide and theirpurpose is to assemble patron desires, wants, and making sure pleasure. Place
The resources in which company deals should be placed where customers can approach easily. It can be bodily places or internet websites. Setting needs to be performed about the person of a particular service or product and that they have to be in an area in which they can be wellapproached, this can encompass sales outlet or internet sites(Haddad, 2016). For cyber space marketing, the putting is performed on internet sites as well as on social app structures, so it could be accessible to the website users and clients.PricePrice is the fee which is required by the purchaser to pay for the resources used by him. Using on-line marketing, research approximately fees of specific items and offerings have to be exhaustively performed with the intention to ensure that the enterprise remains aggressive withinthe market. The agency should have sort of items marketed on their website and that they need tohave something for every person in different fees in keeping with nice and good value.Marketing managers need to perform continual assessment of the charges in the industry and guarantee that they are consistent with competitive groups.
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