Research in Contemporary Business Issues

Introduction to Research in
Contemporary Business
Issues

Table of Contents
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
a) Maslow's hierarchical theory..............................................................................................3
b) Research topic and research questions...............................................................................7
LO 2.................................................................................................................................................8
a) Research Methodology.......................................................................................................8
b) Reflective models.............................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Contemporary business issues refers to those issues that belongs to current time period
and affects work of businesses. Employees dissatisfaction is seen as an important contemporary
issue that affects performance of business organisation in negative manner. It is essential for
business associations to take some initiatives so that they can easily improve satisfaction level of
employees so that their devotion towards company can be raised (Alyoubi, 2015). The current
investigation is relies upon psychological phenomenon and employee satisfaction theory that is
helpful for enterprises in developing higher level of satisfaction among employees. The report
will also critically evaluate the chosen theory and its benefits for enterprises. Later, research
topic and questions will going to be identified based on theory. It will also elaborate various
research methodologies along with their comparison and contrast. Furthermore, it will include
discussion of reflective model and its application for explaining research process, different
theoretical perspectives and methodological approaches.
LO 1
a) Maslow's hierarchical theory
Employee satisfaction is termed as an essential motive of every business organisation as
they are an integral part of company. It can be said that if employees of company are not
satisfied then, they will not place their best possible efforts in organisational work. Business
managers are often using different techniques and theories for enhancing satisfaction level of
employees with the motive of raising their productivity (Amankwah-Amoah and Wang, 2019).
This will ultimately lead to increase in profitability of company in effective way. Maslow
hierarchical theory is observed as one of the important theory which is being opted by many
business associations in order to increase influence of employees towards organisational work.
Maslows hierarchical theory is described as below effectively:
Maslow's Hierarchical Theory
Maslow's Hierarchy of needs theory was developed by Abraham Maslow, a
psychological professor in the year 1943. The theory consist of 5 main stages that showcase how
individual's can get motivated by fulfilment of each level one after another. Categories of these
needs are physiological needs, safety needs, social needs, esteem needs and self actualisation
needs. All of these categories are organized in pyramid structure. These needs of individuals are

fulfilled from bottom to top most needs in sequential manner. As per the view's represented by
Maslow, it can be said that if lower needs of individuals are not fulfilled then it would not be
possible for them to satisfy their higher level of needs. Thus, it is essential for business
organisations to emphasise on starting from the basic that is lower level needs of their employees
and then further move forward to enhance their satisfaction level with fulfilment of higher needs
(Bell, Bryman and Harley, 2018). All of these needs are explained below with organisational
examples in order to represent it in a application structure:
Physiological needs: It is the first stage of pyramid which completely relies upon basic
needs of an employee that are mandatory for them to survive in society. Physiological needs
includes water, sleep, food, shelter etc. With reference to businesses, it is important for them to
ensure that employees of their company does not face any issue associated with survivals like
stable employment and salary.
Safety needs: After fulfilment of physiological need, individual can only get motivated
with the fulfilment of their safety needs. At this level, main concern of companies is to provide
safe working environment to employees with all mandatory benefits for employees such as fair
working practices, pension scheme, effective emotional surrounding that is free from physical
harm.
(Source: Maslow’s Hierarchy of Needs Theory. 2019)
Social needs: At this stage, employees can only get satisfied and feel motivated by
providing friendly environment to them. Here, Maslow have stated that if employees gets
cooperative colleagues and top management then they feel more comfortable in the company.
Illustration 1: Maslow’s Hierarchy of Needs Theory.
2019