Leadership Styles and Women in Business

The assignment focuses on leadership styles and their effectiveness in business, particularly examining the role of women in leadership positions. It includes a questionnaire to gauge perceptions on topics like women's leadership capabilities, work-life balance, and preferred leadership styles. Students are asked to analyze research methodologies, differentiate between qualitative and quantitative approaches, and consider trends in female workforce participation.

Dissertation Methodology

Table of Contents
RESEARCH METHODOLOGY....................................................................................................1
Introduction..................................................................................................................................1
Research type...............................................................................................................................1
Research approach.......................................................................................................................1
Research philosophy....................................................................................................................2
Data collection.............................................................................................................................2
Sampling......................................................................................................................................3
Data analysis................................................................................................................................4
Research limitations.....................................................................................................................5
Reliability and validity................................................................................................................5
Ethical considerations:.................................................................................................................6
REFERENCES................................................................................................................................7

RESEARCH METHODOLOGY
Introduction
Research methodology entails the tools and techniques that have been selected and
undertaken by the scholar for fulfilling the research objectives. Hence, it clearly presents the
research approach, philosophy and other methods that have been selected by the researcher to
address the issue (Research Methodology, 2017). Hence, research methods may be served as a
pathway which in turn provides direction to the scholar during the whole research or study. In
this, methods and tools have been selected by the researcher in accordance with the issue which
is going to be investigated.
Research type
Qualitative and quantitative are the main two research types that can be selected by the
scholar for resolving research problem in an effectual way. Qualitative may be defined as one
which in turn helps in gaining deeper insight about the issue and thereby assists in developing
hypothesis for the near future. Such research method is highly suitable when research conducts
study on large sample size (What is the difference between qualitative research and quantitative
research?, 2017.). In this, unstructured data collection tools and techniques are undertaken by
the researcher with the aim to resolve issue more effectually. On the other side, quantitative
technique is used by the researcher when sample size is large. Hence, in quantitative research
numeric facts and figures are evaluated by the scholar to derive suitable outcome (Mackey and
Gass, 2015). Under this, highly structured techniques are undertaken by the researcher for data
collection and analysis. In the present study, to evaluate the extent to which women leadership is
growing in UK qualitative investigation has been selected by the scholar. Hence, by making
assessment of qualitative facts researcher would be in position to present suitable picture
regarding the extent to which women have ability to contribute in the long term growth or
success.
Research approach
Inductive and deductive are the main two research approaches that can be undertaken by
the scholar for analyzing the issue. Research approaches entail the manner by which researcher

should solve the problem or issue. Hence, researcher needs to keep in mind the type of while
making selection of research approach (Research approach, 2017). The rationale behind this,
data collection, analysis as well as other tools and techniques are highly differing in accordance
with the research approach. Hence, inductive approach of research is undertaken by the scholar
when qualitative investigation is undertaken. In this, researcher places emphasis on analyzing
specific pattern or hypothesis and thereby formulates new theory (Dunlap and et.al., 2016). On
the other side, deductive approach is the one in which researcher makes focus on the
confirmation of hypothesis through the means of existing theoretical framework. Hence, in the
present investigation, inductive approach has been selected by the researcher which in turn
highly suits to the qualitative investigation. Hence, new theory has been formulated by the
scholar by analyzing the extent to which women has high level of leadership skills.
Research philosophy
In research, philosophies can be distinguished into two parts such as interpretivism and
positivism. Hence, philosophy of research assists in identifying the manner in which researcher
should gather and analyze data about phenomenon or issue. Researcher needs to keep in mind the
type of investigation while making selection of philosophy (Choosing appropriate research
methodologies, 2017). Moreover, in the case of failure, scholar would not become able to present
suitable solution. The rationale behind this, data collection and analysis tool is highly based on
the type of philosophy selected by the researcher. Interprtetivism philosophy lays emphasis on
the analysis of data through the means of secondary data findings. On the other side, researcher
undertakes positivism philosophy when there is a need to assess solution or outcome through the
means of quantitative data set. In this way, philosophy selection is highly get influenced from
research type such as qualitative and quantitative.
Interpretivism philosophy has been selected by the researcher to analyze the extent to
which women leadership makes contribution in the organizational success. Philosophy that has
been selected by the researcher highly suits to the type of investigation carried out such as
qualitative. Hence, outcome of issue has been presented by the researcher on the basis articles
analyzed in relation to women leadership.

Data collection
In research, scholar is required to employ suitable tools and techniques for data
collection. Moreover, data is the main input which in turn has high level of impact on the overall
outcome of study. Hence, primary and secondary are the main two data collection method that
researcher can undertake to gather data. Primary data implies for the one that researcher
specifically gathers to meet the research aims and objectives. There are several methods that
researcher can use to gather primary data such as survey, observation, focus group and interview.
Primary data is highly effectual which in turn helps in meeting the goals and objectives to a
significant level (Flick, 2015). Moreover, primary data offers opportunity to the researcher to
determine suitable solution by applying the suitable tests and other statistical techniques. On the
other hand, secondary data refers to the one that has already collected and evaluated by the
scholar (Sobh and Perry, 2006). Books, journals, scholarly articles and government reports are
the main secondary data sources that help in collecting suitable information according to the
issue which is going to be investigated.
Hence, in the current study, data has been gathered by scholar through the means of both
primary and secondary data. With the motive to analyze the extent to women of UK have
leadership skills in the marketing field survey has been conducted by scholar. For this purpose,
10 women entrepreneurs have been selected by the researcher through simple random sampling.
By sending questionnaire to women entrepreneur primary data has been collected by the
researcher. Along with this, to get deeper insight about the leadership skills of women in the field
of marketing related articles and journals have been evaluated by the scholar. Hence, by
considering this, brief thesis has been prepared which in turn helps researcher in making
evaluation of findings.
Sampling
To conduct primary data investigation in the best possible way researcher is required to
select sample which in turn possess the characteristics of whole population. Due to the limitation
of time and other resources it is not possible for the researcher to conduct study on whole
population. Hence, by using suitable sampling technique out of probabilistic and non-
probabilistic researcher can select suitable respondent for investigation purpose. Probabilistic
sampling technique implies for simple random, cluster, strata and systematic technique which in

turn helps in making selection of suitable respondents without any biasness (Vaivio, 2008). In
such sampling technique each potential respondents get equal chance to being selected as
sample. On the other side, in non-probabilistic technique scholar selects respondents according to
his convenience as well as research aims and objectives. Purposive, convenience, snow ball etc.
are the main examples of non- probabilistic technique that researcher can use to determine
sample for the study. Hence, sample which is selected by the researcher have high level of
possibility in relation to biasness.
To evaluate the aspect of growing women leadership 10 respondents have been selected
by the researcher through the means of probabilistic technique. In order to select 10 lady
entrepreneur simple random sampling technique has been used by the researcher. On the basis of
this aspect, respondents have randomly selected by the scholar which in turn prevents the
possibility of biasness to a great extent. By conducting investigation on 10 lady entrepreneurs
researcher can analyze the leadership skills of women in the field of marketing.
Data analysis
It refers to the plan that is undertaken by the researcher to evaluate the data set for
determining the suitable solution. Tools and techniques which are used to evaluate data closely
influence the outcome of overall investigation. Plan for data analysis is highly influenced from
the type of investigation undertaken. Moreover, researcher usually undertakes thematic
perception test technique to analyze and evaluate solution. In this, researcher prepares themes
and thereby supports all the findings with the brief thesis prepared from secondary data
collection (Garner and Scott, 2013). Further, to get suitable from quantitative data set scholar
undertakes SPSS which in turn helps in arriving at suitable conclusion. There are several tools
and techniques such as chi-square, T and Z test, regression and descriptive statistics which
researcher undertakes to evaluate numeric facts and figures. All such tools are highly significant
which in turn provides assistance to the researcher in drawing valid conclusion from numeric
data set (Gay, Mills and Airasian, 2011). Hence, by using SPSS tool researcher can test the
significance level in an effectual way. This aspect clearly shows that selection of data analysis
tool is highly influenced from the nature and type of investigation.
In the present study, to identify the role of UK women leadership in the marketing field
or area qualitative type has been selected by the researcher. On the basis of this aspect, several

themes have been framed by the researcher according to questionnaire. Both tabular and
graphical presentation has been conducted by the researcher according to the responses of UK
lady entrepreneurs. Graphs have been drawn by the researcher because it facilitates better
understanding about the outcome. Further, researcher has analyzed all the findings by taking into
consideration the literature review section. It presents that highly structured data analysis
technique has been used by the scholar to evaluate the aspect of women leadership.
Research limitations
Time, money and unavailability of resources are the major aspects that closely affect the
research study and its outcome. Due to time constraints researcher has conducted survey on 10
lady entrepreneurs. Hence, it is the major aspects that closely influence the significance of study.
Moreover, if scholar conducts study on more respondents then he would become able to present
the in-depth view of study. However, researcher has applied simple random sampling technique
and thereby offered opportunity to each lady entrepreneur. In addition to this, due to having
limited financial resources researcher has not undertaken highly advanced tool. By considering
the nature of study, suitable technique for data analysis has been selected by the scholar such as
thematic perception test. Further, to make enough optimum use of monetary resources online
survey has been conducted by the scholar on UK lady entrepreneurs. Further, there are several
sites which cannot be accessed easily. Hence, by conducting in-depth research or investigation
information related to women leadership has been collected and analyzed. All the above
mentioned aspect shows that researcher has dealt with all the issues more effectively and
efficiently.
Reliability and validity
In order to enhance the reliability and validity secondary data has been collected by the
scholar through highly authentic websites. The rationale behind the selection of highly authentic
websites is that it serves highly reliable data. Hence, large amount of information and data has
been gathered by the researcher through the means of copyright protected sites. Along with this,
for meeting the purpose of validity data which is published after 2010 has been gathered.
Moreover, latest data furnishes suitable information about women leadership and organizational
growth. In addition to this, to ensure high level of validity data related to topic such as leadership
and growth has been gathered. The rationale behind this, researcher can analyze the results in an

appropriate manner only when it is related to the research aims as well as objectives. Hence, by
taking into account all the above aspects it can be stated that high level of reliability and validity
has been maintained by the researcher during the whole study.
Ethical considerations:
Researcher has placed high level of emphasis on meeting the ethical aspects and
considerations with the aim to raise effectiveness of study. In accordance with the ethical
concerns researcher has approached all the selected lady entrepreneurs and thereby sent
questionnaire to them. Along with this, researcher has done proper citation of all the sources
from which data has been gathered. It presents the data findings are new and reliable.

REFERENCES
Books and Journals
Dunlap, G. and et.al., 2016. Contributions of Single Case Research Methodology to Early
Childhood Special Education. Childhood. 36(1).
Flick, U., 2015. Introducing research methodology: A beginner's guide to doing a research
project. Sage.
Garner, R. and Scott, G. M., 2013. Doing qualitative research: designs, methods, and
techniques. Pearson Education.
Gay, L. R., Mills, G. E. and Airasian, P. W., 2011. Educational research: Competencies for
analysis and applications. Pearson Higher Ed.
Mackey, A. and Gass, S.M., 2015. Second language research: Methodology and design.
Routledge.
Sobh, R. and Perry, C., 2006. Research design and data analysis in realism research. European
Journal of Marketing. 40(11/12). pp.1194–1209.
Vaivio, J., 2008. Qualitative management accounting research: rationale, pitfalls and potential.
Qualitative Research in Accounting & Management. 5(1). pp.64–86.
Online
Choosing appropriate research methodologies. 2017. [Online]. Available through:
<http://www.palgrave.com/studentstudyskills/page/choosing-appropriate-research-
methodologies/> [Accessed on 7th April 2017].
Research approach. 2017. Research Methodology. [Online]. Available through: <http://research-
methodology.net/research-methodology/research-approach/> [Accessed on: 7th April 2017].

Research Methodology. 2017. [Online]. Available through:
<http://www.humanities.manchester.ac.uk/studyskills/assessment_evaluation/dissertations/
methodology.html> [Accessed on 7th April 2017].
What is the difference between qualitative research and quantitative research?. 2017. [Online].
Available through: <http://www.snapsurveys.com/blog/what-is-the-difference-between-
qualitative-research-and-quantitative-research/> [Accessed on: 7th April 2017].

Questionnaire
Demographic information
Name…..
Age …..
Income …..
Business…..
Q.1 Do you agree that women have leadership capabilities?
 Agree ()
 Strongly agree ()
 Neutral ()
 Disagree ()
 Strongly disagree ()
Q.2 Do you think that women have capability to manage work and personal life in an effectual
way?
 Yes ()
 No ()
Q.3 According to you, which kind of leadership style is highly suitable for business?
 Autocratic ()
 Democratic ()
 Transactional ()
 Transformational ()
Q.4 Do you think that management and leadership both are the different approaches?
 Yes ()

 No ()
Q.5 Do you agree that trend towards working women is increased in the recent times as
compared to before years?
 Agree ()
 Strongly agree ()
 Neutral ()
 Disagree ()
 Strongly disagree ()
Q.6 Do you think that delegation of roles and responsibilities are highly required to achieve
success?
 Yes ()
 No ()
Q.7 Do you think that high level of qualification is highly required to become a good
entrepreneur?
 Yes ()
 No ()
Q.8 Which kind of skills an individual must have to become a good leader?
 Communication ()
 Decision making ()
 Innovation ()
Q.9 Is selection of suitable leadership style make contribution in the attainment of organizational
goals to a great extent?
 Yes ()
 No ()

Q.10 Do you want to give any recommendation for future improvement…..Kindly specify (if
any)