A study on Hilton Background Assignment

Research Project

TABLE OF CONTENTS
Background of the study........................................................................................................3
Research aim and objectives..................................................................................................3
Research question...................................................................................................................3
Research methodology...........................................................................................................3
REFERENCES...........................................................................................................................7

Topic: To investigate the impact of globalization on British businesses with regards to
hospitality sector: A study on Hilton
Background of the study
Research aim and objectives
Aim: The aim behind conducting present study is to assess the influence of
globalization on the growth and performance of Hilton hotel.
By taking into account above aim following objectives have been made:
 To assess the trend of globalization in the context UK hospitality sector.
 To analyze the impact of globalization on customer base enhancement with regards
to Hilton.
 To investigate the influence of Hilton’s growth and performance.
 To recommend strategies to Hilton which aid in firm’s success.
Research question
Q.1 Does globalization assist in increasing customer base within Hilton?
Q.2 Does globalization contributes in the growth and success of Hilton?
Research methodology
Research type:
Types of research type can be distinguished into two such as qualitative and
quantitative. Quantitative investigation is highly associated with the assessment numeric
figures. In this, statistical methods are used for responding research issue or problem. On the
other side, qualitative analysis is used where data cannot be presented or analyze in numeric
terms (Kumar, 2019). In this, for assessing the impact of globalization on British businesses
qualitative investigation will be conducted. The reason behind the selection of this type or
nature of study is that aspects in relation to globalization and its association with business
cannot be presented in numeric figures.
Research approach:
In the field of research, there are mainly two approaches namely inductive and
deductive. Selection of approaches is highly influenced from the type of investigation
undertaken. Under inductive approach, emphasis is placed on the generation of new