Understanding of Digital Marketing - Doc
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Added on 2020-10-22
Understanding of Digital Marketing - Doc
Added on 2020-10-22
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Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3Swot analysis of L’oreal.............................................................................................................3High quality product...................................................................................................................4Pestle analysis.............................................................................................................................6Task 2...............................................................................................................................................7Comparison of Digital Presence and Store presence of L'oreal..................................................7Task 3.............................................................................................................................................10Business Plan............................................................................................................................10Task 4.............................................................................................................................................14Methods used to evaluate the effectiveness of the above plan to the business.........................14Conclusion ....................................................................................................................................16References .....................................................................................................................................17
INTRODUCTIONDigital marketing is help to company for marketing of product by the use of newtechnology commonly through internet but also used mobile phones, laptops. Displayadvertising, and many more other digital medium. In this report for better understanding ofdigital marketing, L'oreal is taken. L'oreal is a world largest beauty and cosmetic productcompany. That provide the variety of product Such as hair colour, skin care, make up, perfumeetc. This report will emphasise the swot analysis of the L'oreal and also describe the pestleanalysis. Basically as per the present case study where the L'oreal consumers are highly engagedwith online products. With more than 38% of its media invested into digital platform. Companiesin the beauty industry compete to have best product along with the best passing message. On thesame side, study further also explains how much digitalisation influenced the cosmetic industryand how can helpful to creating a long term relationships with brands and their consumers. Themain purpose of the study is to explore the more opportunities for L'oreal to make the bestservices for the buyers. TASK 1Swot analysis of L’orealChallenges & OpportunitiesOpportunitiesProvide organic productL’oreal should provide the organic product to their customer. Because right now thedemand of natural product is high because customer want the natural product that cannot affectand harm the body. So L’oreal should more focus on provide the organic or chemical lessproduct. This can be the opportunity for the company that helps them to develop the highpotential goals and services to make and better understanding to the market threats andenvironment.Expand the marketL’oreal expand their market in different locations. L’oreal is focus on the personal caresector that provide the health benefit to the Customer and also provide high quality and brandedproduct to the customer. L’oreal is also focused on curly hair and darker skin tones that easilycompeting with their rivals and increase their profits. Market expansion can be the another
opportunity for the cosmetic industry which explores the company growth. New expansionsomehow change the digital marketing activities which can helpful to make the bestunderstanding decision making approach.High quality productL’oreal provide the high quality product to their customer. Customer who want expensiveproduct plus branded product L’oreal has provided highly branded product to those customerswho prefer the luxury product. They use the high quality ingredients in their product that doesn'tharm skin of the customer. In terms of digitalisation high quality products can help to engage the high popularitygrowth for the L'oreal. Its might be given good impact on the company market share as well. Research and developmentCompany is more focus on the research and development because L’oreal is provided thevariety of product according to the different preference of customer. So L’oreal is continueddoing the research and development to improve the quality of product (Key, 2017). Becausecustomer want the organic produce that cannot affect their body. So company research andmaking the best product to satisfy customer. This department can help to analyse the newopportunities in the market through company can get benefited for long time. However, the newbusiness positioning helpful to make better understand the things more clearly defined. Sustainable development : Sustainable environment is the another revolution term which oftenused to describe broad technological change. Also, it helps to becoming increasingly clear thatdigital changes are a driving force of societal transformation.Zero cost for inclusion : This is the another opportunity for the L'oreal which is beneficial interms of cost savings, knowledge transfer, team culture building. Zero cost screen and slotmachines. Smart screens and slot machines : Smart screens and slot machines resist checking a buzzingmobile devices. Smart screens and slot machines are promoting workplace technology whichhelps to increase the productivity performances and goals. ChallengesProduct diversificationL'oreal face some competition disadvantage in the variety of product. For example in themarket many products are available in hair care segment such as curly hair, strait hair, blonds
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