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Added on 2019-09-30
Zara is a clothing retailer based in Spain providing the latest international fashion products. We will see - Sustainability of the competitive advantage of Zara’s retail mix. The Facilitating Services and Customer Services. The Design, Store Layout, and Visual Merchandising. The Marketing Communications. Zara can be assessed utilizing the PEST examination apparatus. You can also read "Case Study on Zara" and "Digital Marketing Concept of ZARA" for better analysis. Zara has been using the strategy of cost leadership strategy which is one of the strategy outlined by Porter. Analysis of elements of a retail mix of Zara.