Market Research for Target Market for Zara Brand

Table of Contents
Introduction......................................................................................................................................3
Marketing problem in Zara:.............................................................................................................5
Market intelligence plan Secondary data research goal ..................................................................6
Develop a market research plan related to target market............................................................8
Market research plan:..................................................................................................................8
Focus group composition.................................................................................................................9
Method of focus group:...............................................................................................................9
The research question - Results ..................................................................................................9
Conclusion.....................................................................................................................................10
Summary of secondary data ..........................................................................................................10
Summary of primary data .............................................................................................................10
Proposed marketing strategy .........................................................................................................11

Introduction
Marketing helps to business for approaching their target customer for their product by
effective utilisation of marketing mix strategy to explore different type of market and attain the
competitive advantages (Balis., 2020). Marketing considered as discipline involves all the
actions which opted by organisation as it helps to maintain the healthy relationship with
customers..For this report, the company has been selected Zara is premium fashionable clothing
trends to women, men, kids in offline and online platforms (Lanford, 2020). It was founded in
the year of 24 May, 1974 and situated in Multiplicity Arteixio, Spain. As the problem which
ZARA faces issues regarding with target market as many competitors with that they face
problem to not pitch the product and services. Present research is based on analysing the
different marketing strategies that are used by Zara for the purpose of targetting the right market
segment.
Business overview-ZARA:
Zara was founded by Amanico ortega in year 1975 as family business in Down-town in
northern parts of Spain. Its store in year 2019, Zara ranked 29th as global consultancy in the list
of best global brands. The core values includes functionality, beauty, clarity and sustainable.
Zara is a brand part of the retail empire inditex. Zara business model is having 18 billion euros of
sakes in year 2018. they are having a integrated retail format with quick sales cycle, they are
following an integrated retail format where customers are free to move from physical to have a
digital experiences.

(Source: A Quick Glance At Zara Business Model, 2020)
(Source: RFID technology and Integrated experiences)
Zara retail format is following a integrate online and offline store network the key element has
made Zara store successful with time that is the ability to anticipate and reach towards customer
demand. Inditex store models are creating direct access from customers with brands it has eight
key brands that are following similar retail format of anticipating, swifty adapting to customers
requests. This leading to increasing the appeal for Zara products in long run.