Essentials of Strategic planning to ATH’s success

Running head: INTRODUTION TO MANAGEMENT
1
Introduction to Management
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Introduction to management 2
Essentials of Strategic planning to ATH’s success
Strategic planning is the process of setting long-term objectives that will enable an organization
to succeed and remain competitive in the market (Steiner, 2010). It involves setting priorities,
allocating required budget, putting in place organization goals and visions, enabling the
organization to be flexible in terms of the changing business environment, monitoring and
evaluating its workforce and stakeholders to ensure that they are following the correct path
towards the established vision of the company (Rana et al., 2017). Strategic plan is very vital
because it provides a company’s directions concerning daily decisions that enables each
individual to focus towards the main goal of achieving success (Bryson, 2018). The strategy will
enable ATH technologies to determine its strength against its competitors and strive to maintain
its competiveness. The strategy also enables it to determines its weaknesses and devise
mechanisms necessary for eliminating or boosting them. A company with better strategic plans
will attract potential customers and increase their financial position in terms of their sales.
Increased sales in drugs will enable ATH technologies to succeed in their mission of making
profits.
Essentials of Tactical planning to ATH’s success
Tactical planning is defined as the process by which the management and its workforce selects
objectives that are to be completed so as to accomplish the set organizational strategic plans.
This type of planning provides a road map for the rules and regulations that ATH technologies
should put in place to reach the set goals. Each individual in the organization must comply with
those rules and regulations and a penalty is imposed to anybody who violates them. This will
enable ATH technologies to reach their plans through compliance to the procedures by each
employee. Tactical plans also eliminate any possible hindrances that may prevent ATH
technologies from achieving their plans (Okia, 2016). Through tactical plans, necessary