Investigating Cause and Effect Relationship for Consumption of Alcohol at the Global Level

HI6008
Assignment -2
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Table of Contents
Introduction......................................................................................................................................2
Project objective..............................................................................................................................3
Project scope....................................................................................................................................4
Literature review:.............................................................................................................................5
Research questions and Hypothesis:................................................................................................8
Primary questions:...........................................................................................................................8
Secondary questions:.......................................................................................................................8
Research Design..............................................................................................................................9
Research methodology...................................................................................................................10
Qualitative Approach.....................................................................................................................10
Quantitative Approach...................................................................................................................11
Questionnaire.................................................................................................................................12
Research Limitations.....................................................................................................................16
Time Schedule (Research Plan):....................................................................................................17
Conclusion.....................................................................................................................................19
References......................................................................................................................................20
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Introduction
This report examines the consumption of alcohol across the globe. Consumption of alcohol is
having a direct impact on the health and well-being of the people. There is a direct relationship
between the consumption of alcohol and individual’s health. In addition to this, the report
examines the statistics and figures regarding the consumption of alcohol in the numerous parts of
the world and its impact on the life of the people. This report also shows the cause and effect of
alcohol consumption and changing trends in the consumption of alcohol. Further, this report
presents research design, methodology, timescale, Gantt chart and questionnaire to study the
research topic in depth. For conducting the research in reliable and authentic manner various
literature is considered.
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Project objective
The main objective of this project is specified underneath:
1. To determine the effects and causes of alcohol consumption.
2. To analyse the trends of alcohol consumption across the globe.
3. To examine the relationship between the alcohol and public health.
4. To investigate the factors affecting consumption of alcohol in the Global Context.
All the above objectives are required to be attained or covered in the research so that correct
conclusions can be drawn.
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Project scope
The scope of this project is wide as it studies dissimilar viewpoint of consuming alcohol at the
global level. The research also examines the changes in trends and factor affecting the
consumption of alcohol which further widens the scope of this research project. The data and
source of this research are mainly the journal, websites, and articles which are published
worldwide. Hence, the scope of this project is intensive.
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Literature review: “Investigating Cause and effect relationship for Consumption of alcohol at
the Global Level”
Alcohol and Public Health
According to the World Health Organisation (2014), Alcohol is the drinking substance which is
consumed by an individual to live in some different world. The consumption of alcohol not only
affects the health of an individual but also disturbs the economy and society. There is a direct
relation between the heath of an individual and alcohol consumption. Consuming alcohol on
daily basis results in lungs, kidney and heart failure. It is observed that approximately 5.9% of
deaths occurred all over the world due to the intake of alcohol (World Health Organisation,
2014). .World Health Organization is organising numerous strategies, programs, policies, and
events, to educate the people regarding the harmful effects of alcohol on the health and well-
being of individuals.
Factors affecting consumption of alcohol
According to Stickel, et. al. (2017), there are numerous factors which affect the consumption of
alcohol. The factor regarding the consumption of alcohol varies in every nation. The two prime
factors are classified below:
External factors: external factors consist of parents, family and relative structure. All the young
generation learn these habits from their surroundings and family members. Hence, external
factors play a major role in the consumption of alcohol
Internal factors: individuals are consuming alcohol not only for their pleasure and fun purpose
but also to demonstrate the society and upholding a status quo the individual factors consist of
knowledge, personality, experience, school, and others. All these factors affect the consumption
of level throughout the world (Stickel, et. al., 2017).
Trends in alcohol consumption across the globe
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