Investigation in Current Trends in TK Maxx

INVESTIGATION IN
CURRENT TRENDS IN TK
MAXX

TABLE OF CONTENTS
1. INTRODUCTION.......................................................................................................................3
2. LITERATURE REVIEW............................................................................................................3
3. RESEARCH METHODOLOGY.................................................................................................5
4. RESULT AND DISCUSSION....................................................................................................6
5. CONCLUSION............................................................................................................................8
6. RECOMMENDATION...............................................................................................................8
REFERENCES................................................................................................................................1

1. INTRODUCTION
Background
These projects show the latest trending on retail industry to provide customers
satisfaction and influencing the behavior of the customers through social media. It also shows
how customers service can improve and online shopping can be implemented in retail industry.
Aim: To analyze the impact of social media on customer satisfaction: a study on TK Maxx
Objective:
 To develop the understanding relating to all latest trends to provide better customer
satisfaction
 To examine influence on social media over the consumer service with regard to TK
Maxx.
 To evaluate the latest trend of Branding and Online shopping used by customers.
 To Suggest some measures on enhancing better satisfaction among the consumers.
These research is all about customer satisfaction that enhance by implementing the latest
trends and influence on social media to provide better customer satisfaction. The impact of social
media on consumer influences the behavior towards company.
This topic is important because it shows the importance of social media on retail sector
to satisfies the customers and how the latest trends help to provide better customers service.
Implementing social media on retail industry increase the working efficiency of organization to
provide experience to customers.
This research finds about the impact of social media implying the latest trends to provide
better customers' satisfaction, experience, online shopping trends and branding of TK Maxx.
Further, shows how consumers behavior can be change through implying various strategies and
how retail industries provide better services to their customers.
2. LITERATURE REVIEW.
Theme Concept Trends to provide customers Better Satisfaction.
From the Blazquez, Boardman, Xu (2019) point of view, social media is one of the
trending factor that is used globally. It is majorly used for interaction between the company and
customer to solve the queries and problem towards company. However, it also increases better
customer satisfaction level and experience towards the social media and company. Further,

consumers understand about the social media and their benefits that are can be used by
customers and company. Company are using social media to increase their revenue through
online sale to customers. Company uses to improve customers satisfaction level through online
shopping and solving queries arises from customer side.
Negi (2020) also mention that, company is using social media for promotion and
expanding their market. Through social media company attract more of customers to gain the
new experience to use company's services. Almost, all companies had adapted the trend of social
media for promoting and selling of goods and service through online platforms.
Theme Influence of social media over the consumer service.
The Chakraborty and Bhat (2018) stated that, social media is one of the important aspect
for companies to provide customers service, better experience and customers satisfaction from
the company. Retail industry is now growing more in online shopping sector due to change in
customer preference through online website and apps to place an order goods. It is important for
companies to enhance better customers service and experiences level through online. On of the
major reason to grow in online retail store is it saves time and cost of customers. It also shows
company responsiveness towards their customers the company culture of working in market and
improving through adopting the latest trends available in market.
Further, Tran (2020) supported above statement that, it also reduces the price and cost of
products company is offering. As, it reduces the cost of product, profit margin increases for
company. However, social media is one of the largest platforms where customers are engaged
through many things. Social media influence the behavior of costumers through online marketing
and services given by company that satisfies and better experience is gained.
Theme Impact of Online shopping and branding of Retail industry.
As noted by Zissis, Aktasnd and Bourlakis (2018) companies are using the latest trend on
social media to improve customers experience. Customers satisfy when they found new
experience of shopping through online platforms. The company uses various social media
campaigns that gain various reviews and quarries from customers side that increase the brand
name and promotion of goods and services they are offering to customers. When company meet
customers expectation and fulfill it needs and wants, save time and cost through online shopping
that attract customers most and easy to used to make purchase. It increases the customers'
satisfaction towards the company that is being providing numerous services' ad easy access to