Recent Trends in Retail and Analysis of Primark

CW1: Inquiry Project

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Trends in retail............................................................................................................................3
Analysis of the organisation........................................................................................................5
Recommendation.........................................................................................................................6
CONCLUSION ...............................................................................................................................7
REFERENCES ...............................................................................................................................9

INTRODUCTION
Retail can be defined as a process of selling products and services to consumers which is
considered as the sale to institutional or business construction (Aleksina, 2020). A retailer
normally purchases products from the manufacturers in large quantities directly or by a whole-
seller, and then sell to customers in smaller quantities for earning profit. Retailing is defined as
the process of distribution of goods and services by a retailer and selling to customers for final
use. Retail is also refereed as a vehicle by which manufacturers sell their finished products to
customers directly. Primark is considered as an international retailer that provides with the latest
fashion, home-ware and beauty at best values and quality to customers. The following report
outlines about the recent trends in retail and analysis of the organization. The report also
discussed about the recommendation that company must follow for smooth functioning of
business operations.
MAIN BODY
Trends in retail
The retail industry has changed the shopping experience of people which redefine the way
retailers shop and sell in the changing modern world (Balas and Kaya, 2019). With the
increasing use of smartphones and social media in the recent years, the retail industry is going
with greatest changes. The habits and buying behaviour of customers has changed with the
advent of new technology which has made them altered their attitudes. With the growth of
internet facilities and with the us of smartphones, consumers have a wide choice with them then
before as customers can shop online and offline with new variety and collection. The recent
trends that Primark has experienced in their company and it is explained below:
 Influencer marketing – Influencer marketing is something different which helps in
promoting brand products and services by creating and sharing innovative and creative
content on Instagram, IGTV, TikTok which helps in building and fostering digital
communities. Marketing products and services by influencers help Primark in promoting
fashion products with the use of Instagram reels which results in more sales and growth
in the competitive retail industry (Chan, Lau and Fan, 2018).
 Technology advancement – Advancement in technology is considered as a competitive
tool which forces retail industry to bring changes in their working nature for better