Challenges and Growth Strategies in SMEs | Case Study

INVESTIGATION OF CHALLENGES, OPPORTUNITIES AND
GROWTH STRATEGIES IN MICRO AND SMALL
ENTERPRISES:
CASE STUDY – HONEY PRODUCTION IN SHEWA AND
GOJAM REGIONS OF ETHIOPIA
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Abstract
In this research, the topic chosen is “Investigation of challenges, opportunities and growth
strategies in micro and small enterprises”. The case study chosen is “Honey production in
Shewa and Gojam regions of Ethiopia”. In the introduction part, different the research
problem and purpose of the study is discussed. Moreover, the background of the study is also
described. This has helped to form the aims and objectives of the research.
In the literature review section, different information was collected from various relevant
literatures. This information is presented under different themes. Different theories are also
discussed in this part of the study. The methodology part of the study contains different
methods of data collection and analysis. Survey of the respondents is done for collecting data.
The findings are presented in a table format and different challenges and opportunities are
discussed. The conclusion part contains implication of the findings and future research
scopes. Recommendation is also given to mitigate the problem mentioned in the research.
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Acknowledgement
I have been able to complete this dissertation by the help of different people and I want to
acknowledge their assistance. I have learned about different concepts and gained knowledge
about the subject area. I would like to convey my gratitude to my supervisor who has guided
in every step of this research. Moreover, I want to convey my thanks to all the participants in
the survey process. In addition, my sincere gratitude to those previous researchers who has
given me times to share their knowledge and experiences.
Thanking you all
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Table of content
Chapter 1: Introduction..............................................................................................................6
1.1 Introduction......................................................................................................................6
1.2 Research problem.............................................................................................................6
1.3 Purpose of the study.........................................................................................................6
1.4 Background of the study...................................................................................................6
1.5 Aims and Objectives.........................................................................................................7
1.6 Research Questions..........................................................................................................7
1.7 Signification of the study..................................................................................................7
1.8 Structure of dissertation....................................................................................................8
1.9 Chapter summary..............................................................................................................8
Chapter 2: Literature review......................................................................................................9
2.1Introduction.......................................................................................................................9
2.2 Factors limiting the progression of honey production in small businesses enterprises of
Ethiopia...................................................................................................................................9
2.3. PESTLE and other factors limiting the growth of in micro and small enterprises........10
2.4 Challenges and opportunities of small and micro enterprises of honey production.......11
Chapter 3: Methodology..........................................................................................................13
3.1 introduction.....................................................................................................................13
3.2 Research approach (sources and methods of data collection)........................................13
3.3 Sampling.........................................................................................................................13
3.4 Data analysis...................................................................................................................14
3.5 limitations.......................................................................................................................14
Chapter 4: Findings & discussion............................................................................................16
4.1 Introduction....................................................................................................................16
4.2 Factors limiting growth of honey production in small enterprises of shewa and Gojam
regions of Ethiopia...............................................................................................................16
4.3 Opportunities of honey production in the study area.....................................................18
5) Conclusions & recommendations........................................................................................18
6. Reference list........................................................................................................................21
7 Appendices............................................................................................................................24
Fig 1 – Ethiopians position in global honey production...................................................24
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Fig 2- traditional, transitional and modern bee hiving technique in Ethiopia..................24
Fig 3- traditional, transitional and modern bee hiving current technique in Ethiopia
strategies...........................................................................................................................25
Figure 5– Gojam region bee keepers survey questioner translated from the original
survey question.................................................................................................................26
Figure6 –Shewa region bee keepers survey questioner translated from the original survey
question.............................................................................................................................26
Figure7 - Finding conclusion to honey production and growth strategy to Shewa region
..........................................................................................................................................27
Figure8 –Gojam region bee keepers survey questioner translated from the original survey
question.............................................................................................................................27
Figure9 - Finding conclusion to honey production and growth strategy to Gojam region
..........................................................................................................................................28
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List of figures
Figure 1: Structure of dissertation..............................................................................................9
Figure 2 – Ethiopians position in global honey production.....................................................25
Figure 3- traditional, transitional and modern bee hiving technique in Ethiopia.....................25
Figure 4- traditional, transitional and modern bee hiving current technique in Ethiopia
strategies...................................................................................................................................26
Figure 5 -Shewa region bee keepers survey questioner translated from the original survey
question....................................................................................................................................26
Figure 6– Gojam region bee keepers survey questioner translated from the original survey
question....................................................................................................................................27
Figure 7 –Shewa region bee keepers survey questioner translated from the original survey
question....................................................................................................................................27
Figure 8 - Finding conclusion to honey production and growth strategy to Shewa region.....28
Figure 9 –Gojam region bee keepers survey questioner translated from the original survey
question....................................................................................................................................28
Figure 10 - Finding conclusion to honey production and growth strategy to Gojam region...29
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