Investigative Report on Captify's International Market Expansion

INVESTIGATIVE
REPORT

Table of Contents
INTRODUCTION...........................................................................................................................4
Background of the company.......................................................................................................4
Marketing strategies used by company to expand market globally............................................4
Using academic & practitioner research sources, evaluate the potential internationalization
motives/ triggers that would influence your company/ product to move into new international
markets........................................................................................................................................6
Using global marketing model(s) for international market selection, compare both
international markets (you may want to use a table(s) to help you compare the two markets),
evaluate why your company choose these markets.....................................................................6
CONCLUSION................................................................................................................................8
REFERENCES ...............................................................................................................................9