Investment Decision Report for Aesthetics Business

Investment Decision
Report

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Business taken in the field of Aesthetics.....................................................................................3
Market Penetration.......................................................................................................................4
Risk Factors.................................................................................................................................4
Sales Performance.......................................................................................................................5
Appropriate Business and Tax Structure.....................................................................................6
Financing Methods......................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
The investment decisions are taken on the basis of the alternatives or choices that the
management has to make on the basis of the financial and non – financial performance. It takes
into considerations the various resources that need to be done. It is used to compare the annual
performance of the business by measuring various key indicators that will be helpful in taking
decisions (Wangand et.al., 2021). The report takes into account the two business related to
aesthetics which are current operating and another one of which has been closed. Looking at the
indicators of the report, the success would be determined and the decisions are made
accordingly. Further, the performance is measure on the basis of some factors such as risk, sale
performance, and many more.
MAIN BODY
Business taken in the field of Aesthetics.
The Aesthetics business is mainly concerned with the nature and enhancing the beauty. In
business, that might be found in item configuration, brand picture, or corporate personality. In
any case, when I utilize the term, I mean undeniably more than visual style. Feel is the delight
we get from seeing an item or experience through our faculties. Stylish organizations don't
simply sell items and administrations that address client issues; they offer encounters that are a
delight to purchase and burn-through (Apergis and et.al., 2021). Thus, their clients pay a
premium, not for the utility of their buys, but rather for the sensorial joy they appreciate.
The worth of style in business begins at the top. In particular, it begins with an
organizer's or alternately CEO's own tasteful knowledge, for sure I call "the other AI." It is the
capacity to comprehend, understand, and articulate sentiments that are inspired by a specific item
or encounters.
The two types of business that has been taken into consideration are:
 The business which has been operating and now it is closed- For this the company taken
is Ascena Retail Group, Inc., which has shut its 2800 stores in UK at a time. It deals in
the clothing and branding of clothes.
 Currently operating business – Next Plc. is taken which deals into the fashion industry.
Key Indicators for the success and failure of business