Marketing Principles and Practise

Marketing Principles and
Practise

Table of Contents
Contents
MAIN BODY...................................................................................................................................4
1. Define the key marketing concepts and comment on their effectiveness using iPhone 11 as
an example..............................................................................................................................4
2. Compare with Marketing Orientation and Societal Marketing Orientation.......................5
RECOMMENDATION:.........................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing practise is consists about distributing, selling and manufacturing of product
and services with having objective to enhancing awareness in market as well as to attract
customer in more amount (Adi and Adawiyah., 2018.). In this report, organisation is been
considered Apple company, where they planning to introduce iPhone 11 to investigate market for
it to pitch the product in systematic manner.
Further in this report topics are covering about marketing related concept and having
marketing activities related with promotional and selling of Apple product in digital market.
MAIN BODY
1. Define the key marketing concepts and comment on their effectiveness using iPhone 11 as an
example.
Marketing Management Orientation
Overview of Marketing.
The marketing concept is encompass to identifying consumer needs and wants along with
manufacturing product in terms of goods and services. To enhance creativity or ideas can bring
more growth which also satisfy customer as well as profit (Ćoris. and et. al., 2020.). Similarly, in
Apple company their marketing team is scrutinize new vision to introduce Apple iPhone 11 in
market which attract more customer. Through considering effective market promotion practise
some following points are elaborates in below:
Product Orientation:
It defines about product objectives which more focuses to attain needs and wants of
customer rather than procure as many product as possible in proficient or efficient manner. It
main objective to what customer demanded from a particular product and services. This process
helps to Apple iPhone 11, as it exceptional and unique concept of mobile technology with
premium type product and Apple need to set their benchmark to which accomplish to meet
people expectations and satisfied them effectively.
Production Orientation:
This explains about production related process which determines on manufacturing, this
strategy stats when company starts produce product within high quality specification as